Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Meghan Kelleher Lafferty is a highly experienced product leader, currently serving as EVP & GM, Marketing Cloud at Salesforce. She has a strong background in product management, strategy, and go-to-market execution within the technology sector, particularly focusing on CRM, AI, and cloud-based solutions. Her career showcases a consistent track record of driving innovation, building high-performing teams, and delivering products that achieve significant market impact and customer success. Meghan is known for her customer-centric approach and her ability to translate complex technological capabilities into tangible business value.
Meghan Kelleher Lafferty's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Currently leads Salesforce's Marketing Cloud, overseeing product strategy, development, and go-to-market for a key business unit focused on enabling personalized customer engagement at scale.
Has been instrumental in integrating AI capabilities, such as Einstein, across Salesforce products to enhance customer experiences and provide predictive insights.
Demonstrated a progressive career path with increasing responsibilities at Salesforce, moving from roles like SVP of Product Management for Service Cloud to her current executive leadership position, indicating strong performance and leadership qualities.
Consistently advocates for customer-centric product development, ensuring that Salesforce solutions effectively address evolving customer needs and drive business outcomes for users.
University of Illinois Urbana-Champaign
Escuela Oficial de Idiomas, San Sebastián de los Reyes (Official School of Languages)
IDEA Verona (Study Abroad Institution)
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Sagetap is a B2B technology platform designed to connect enterprise technology buyers with relevant software vendors and solutions through curated, one-on-one expert consultations. It aims to streamline the complex B2B sales and procurement process by providing buyers with direct access to peer insights and vendor expertise, helping them make more informed purchasing decisions faster. For vendors, it offers a channel to engage with high-intent buyers early in their evaluation cycle.
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