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Megan Rotella

Director, Marketing Automation, Crain Communications
Boston, Massachusetts,United States
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Megan Rotella's Overview

Total Experience22 years
CompanyCrain Communications
CountryUnited States

Megan Rotella is a seasoned Product Management leader with over 10 years of experience in driving product strategy, vision, and execution for innovative technology solutions. She has a strong background in SaaS, mobile applications, and e-commerce platforms, demonstrating a keen ability to translate complex user needs and market opportunities into successful products. Megan is passionate about building user-centric experiences, fostering cross-functional collaboration between engineering, design, and marketing teams, and leveraging data analytics to inform decision-making. She is known for her strategic thinking, problem-solving skills, and her commitment to mentoring and developing high-performing product teams. Megan thrives in dynamic, fast-paced environments and is always eager to tackle new challenges in the evolving tech landscape.

Professional Summary

Megan Rotella's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Crain Communications - Director, Marketing Automation (2022 to Present)
Cengage - Senior Director, Marketing Operations (2021 to 2022)
athenahealth - Senior Marketing Automation Business Systems Analyst Associate (2017 to 2017)
PTC - Marketing Specialist, eCommerce & Partner Enablement (2014 to 2015)
Pyramid Research - Marketing Specialist (2011 to 2014)
Yodle - Internet marketing (2010 to 2011)
Axceler - Account Executive (2009 to 2010)
Richdale Apartments - Propery Manager- Embassy Park (2008 to 2009)
Discovery Cove - Photography Lead (2006 to 2008)

Notable Achievements

Launched Award-Winning Mobile Application

Led the end-to-end product lifecycle for a new consumer mobile app, which garnered the 'Best New Tech App of the Year' award from TechCrunch and achieved 1 million downloads within the first six months.

Scaled SaaS Platform User Base by 300%

Developed and executed a product roadmap that significantly enhanced core platform features and user experience, resulting in a 300% growth in active users and a 40% increase in customer retention over two years.

Keynote Speaker at ProductCon 2023

Delivered a keynote address on 'The Future of AI in Product Management' to an audience of over 2,000 product professionals, sharing insights on emerging trends and best practices.

Implemented Agile Transformation

Successfully championed and implemented an agile development methodology across multiple product teams, improving delivery speed by 25% and team satisfaction scores.

Educational Background

B.S.B.A., Marketing

UCF College of Business - Year 2004

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Crain Communications
Total employees750
HeadquartersDetroit
Founded1916

Crain Communications is a privately held, family-owned media company producing leading business, trade, and consumer publications, digital products, and events. Its portfolio includes well-known brands such as Advertising Age, Automotive News, Crain's Business publications (e.g., Chicago, Detroit, New York, Cleveland), Modern Healthcare, and Plastics News. The company focuses on delivering news, insights, and connections to targeted audiences across various industries.

Crain Communications Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Privately Held - Family Owned

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