Meg Counts
Knoxville, Tennessee,United States
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Meg Counts is a dynamic and experienced marketing and communications leader, currently serving as the Vice President of Marketing & Communications at RevRoad. With over 15 years of expertise, she excels in crafting compelling brand narratives, developing comprehensive marketing strategies, and driving growth for businesses. Meg is passionate about leveraging storytelling, digital innovation, and data-driven insights to build strong brand identities, engage target audiences, and achieve measurable results. At RevRoad, she plays a crucial role in amplifying the visibility of both RevRoad and its diverse portfolio companies, guiding them in their journey from startup to scale-up. Her leadership extends to building and mentoring high-performing marketing teams.
Professional Summary
Meg Counts's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Strategic Marketing Leadership
Successfully developed and executed multi-channel marketing strategies that significantly increased brand awareness, lead generation, and market share for various organizations, including startups and established companies.
Brand Development & Storytelling
Spearheaded brand identity development and repositioning initiatives, crafting powerful narratives that resonate with target audiences and differentiate companies in competitive markets.
Portfolio Company Growth Acceleration
Instrumental in providing strategic marketing guidance and support to RevRoad's portfolio companies, helping them to refine their messaging, reach their target customers, and achieve significant growth milestones.
Digital Marketing & Campaign Management
Proven ability to design and manage impactful digital marketing campaigns across SEO, SEM, social media, and content marketing, consistently delivering strong ROI and engagement metrics.
Team Building & Mentorship
Cultivated and led high-performing marketing teams, fostering a collaborative and innovative environment conducive to professional growth and exceptional performance.
Educational Background
Communications, Communication Studies
Colllege of Charleston - Year 1997
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Company Overview
Pilot CompanyPilot Company is one of the leading suppliers of fuel and the largest operator of travel centers in North America. It operates a network of more than 870 retail and fueling locations under the Pilot, Flying J, and Mr. Fuel brands, offering fuel, food, beverages, supplies for professional drivers, and various amenities. The company also has a significant energy division, Pilot Energy. As of early 2024, Pilot Company is wholly owned by Berkshire Hathaway.
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