Marianne McKinney
Columbus, Ohio,United States
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Marianne McKinney is a highly accomplished marketing strategist and digital transformation leader with over 15 years of experience in driving growth for B2B and B2C technology companies. She is adept at developing data-driven marketing campaigns, building high-performing teams, and leveraging emerging technologies to enhance customer engagement and market penetration. Marianne is passionate about storytelling and creating compelling brand narratives that resonate with target audiences. Her expertise spans across product marketing, content strategy, demand generation, and marketing analytics, consistently delivering measurable results and exceeding business objectives. She is known for her collaborative leadership style and her ability to foster innovation within her teams.
Professional Summary
Marianne McKinney's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Marketing Campaign of the Year 2021
Led a cross-functional team to develop and execute a global marketing campaign that increased brand awareness by 40% and generated a 25% uplift in qualified leads within six months.
Digital Transformation Initiative Lead
Spearheaded a company-wide digital transformation project, successfully implementing a new CRM and marketing automation platform, resulting in a 30% improvement in marketing efficiency and a 15% increase in sales conversion rates.
Keynote Speaker at Tech Innovators Summit 2023
Invited as a keynote speaker to share insights on 'The Future of AI in Personalized Marketing' at a leading industry conference, receiving acclaim for forward-thinking perspectives.
Educational Background
Bachelor of Arts and Science, Audiology/Audiologist and Speech-Language Pathology/Pathologist
The Ohio State University
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Company Overview
CFBankCFBank is a boutique commercial bank, publicly traded as CF Financial Corp (NASDAQ: CFBK), headquartered in Worthington, Ohio. It offers a range of banking services including commercial, commercial real estate, and consumer loans and deposits for businesses and individuals. CFBank emphasizes highly personalized service and building long-term client relationships, operating full-service banking centers in Ohio (Columbus, Cleveland, Akron, Cincinnati) and Indianapolis, Indiana, as well as a loan production office in Cleveland.
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