Matt Voda

CEO, OptiMine Software, Inc.
Greater Minneapolis-St. Paul Area,United States
Find Matt Voda's Email
Find Matt Voda's Phone

Who Is Matt Voda?

Total Experience35 years
CompanyOptiMine Software, Inc.
CountryUnited States

Matt Voda is the CEO and Co-founder of OptiMine Software, a leading agile marketing measurement and optimization platform. He is a seasoned executive with extensive experience in SaaS, marketing analytics, and enterprise software. Matt is passionate about helping brands navigate the complex digital advertising landscape by providing innovative, privacy-safe, and future-proof measurement solutions. He champions a data-driven approach to marketing, enabling companies to maximize their return on investment and make smarter advertising decisions. Under his leadership, OptiMine has become recognized for its advanced analytics, particularly in marketing mix modeling and incrementality measurement, helping global brands adapt to changes like cookie deprecation.

Matt Voda LinkedIn pageCompany Website

How Did Matt Voda's Career Path Shape Their Journey?

Matt Voda's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

OptiMine Software, Inc. - CEO(2015 to Present)
UnitedHealth Group - VP of Consumer Engagement & Insight(2011 to 2014)
PeopleNet - VP Product Management(2009 to 2011)
Digital River - Group Vice President, Product Management(1999 to 2009)
Information Advantage - Sr. Product Manager(1998 to 1999)
Damark International, Inc. - Manager, Marketing Analysis(1991 to 1998)

What Are Matt Voda's Key Achievements?

CEO & Co-founder of OptiMine Software

Successfully co-founded and scaled OptiMine, establishing it as a key player in the marketing measurement and optimization industry, providing solutions to major global brands.

Innovator in Marketing Measurement

Led OptiMine in developing cutting-edge, privacy-compliant analytics solutions, including advanced Marketing Mix Modeling (MMM) and incrementality testing, to address the evolving challenges of digital advertising.

Thought Leader in AdTech and MarTech

Frequently speaks at industry conferences and contributes to publications on topics such as the future of ad measurement, data privacy, and optimizing marketing spend in a cookieless world.

Driving Customer Success

Focused OptiMine's mission on delivering tangible ROI and actionable insights for clients, enabling them to significantly improve marketing performance and efficiency.

What's Matt Voda's Educational Background?

BSB, Business, Marketing

University of Minnesota - Year 1986

Buying Intent Signals for Matt Voda

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

OptiMine Software, Inc.
Total employees65
HeadquartersMinneapolis
Founded2009

OptiMine Software provides advanced marketing measurement and optimization solutions that help businesses understand the true incremental contribution of all their marketing investments, both online and offline. Their platform offers agile marketing mix modeling (MMM) and multi-touch attribution (MTA) to enable marketers to make faster, data-driven decisions, optimize ad spend across channels, and ultimately drive higher ROI and revenue growth. For users, this means getting clear, actionable insights on which marketing efforts are truly working and how to best allocate budgets for maximum impact.

Company Website
OptiMine Software, Inc. Funding Information
Unknown - Total Funding Raised
$8M - Most recent funding amount
3 - Number of funding rounds
16 Nov, 2016 - Latest funding round
Lead Investors:
Hummer Winblad Venture Partners
Grandbanks Capital

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Intent Signals

Buyer intent signals

CRM Enrichment

Contact Enrichment

Workflows and tasks

Workflows and tasks

Integrations

Integrations

Thousands of companies, including, are just a search away.