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Matt Kuglitsch is a highly experienced product marketing leader with a strong background in the enterprise technology sector, particularly in databases, cloud infrastructure, and data management solutions. Currently, he is the Head of Product Marketing at Cockroach Labs, where he leads the team responsible for the go-to-market strategy, messaging, positioning, and sales enablement for CockroachDB. Matt has a proven track record of successfully launching and growing complex B2B technology products. Before Cockroach Labs, he held senior product marketing positions at MongoDB, Dell EMC, and NetApp, where he was instrumental in shaping product narratives and driving market adoption. He is known for his ability to translate deeply technical concepts into clear, compelling value propositions for diverse audiences, including developers, architects, and business decision-makers.
matt kuglitsch's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Currently leads and directs all product marketing functions for Cockroach Labs, defining and executing go-to-market strategies for their cutting-edge distributed SQL database, CockroachDB.
As Senior Director of Product Marketing at MongoDB, he played a pivotal role in shaping the messaging and positioning for MongoDB's core database and cloud services, contributing to its widespread adoption and market leadership.
Over 18 years of experience in product marketing roles at major technology companies including Dell EMC and NetApp, focusing on enterprise storage, data protection, and cloud solutions.
Successfully developed and implemented comprehensive go-to-market plans for numerous technology products, driving awareness, demand generation, and sales enablement.
Adept at understanding and articulating the value of complex technologies to technical practitioners, helping bridge the gap between product capabilities and user needs.
University of Wisconsin-Stout - Year 2005
Southern Cross University - Year 2006
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