Matt Bach
Metro Jacksonville,United States
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Matt Bach is a seasoned marketing leader and strategist with over 15 years of experience, primarily focused on driving growth for B2B SaaS companies. He is recognized for his expertise in demand generation, content marketing, product marketing, and building high-performing marketing teams. Matt has a strong track record of scaling marketing operations and contributing to significant revenue growth in fast-paced tech environments. He is passionate about customer-centric marketing, leveraging data to make informed decisions, and sharing his insights through various platforms. His leadership style emphasizes collaboration, innovation, and continuous learning.
Professional Summary
Matt Bach's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP of Marketing at Chili Piper
Led and scaled the marketing function at Chili Piper, significantly contributing to its growth in the sales tech industry. Oversaw demand generation, content, brand, and product marketing strategies, resulting in increased market awareness and lead acquisition.
Director of SMB Marketing at ActiveCampaign
Played a key role in ActiveCampaign's rapid growth by developing and executing marketing strategies targeting small and medium-sized businesses. Contributed to establishing ActiveCampaign as a leader in the marketing automation space for SMBs.
SaaS Marketing Thought Leadership
Frequently shares insights on SaaS marketing, growth strategies, and leadership through articles, podcasts, and speaking engagements, establishing himself as a respected voice in the industry.
Host of 'Demand Gen U' Podcast
Hosted the 'Demand Gen U' podcast, providing valuable content and interviews with marketing leaders to help others learn and succeed in demand generation.
Educational Background
Bachelor's degree, Business Administration and Management, General
Charleston Southern University - Year 2006
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Company Overview
Enterprise IntegrationMicrosoft Corporation is a global technology leader that develops, licenses, and supports a wide range of software products, services, and devices. Its mission is to empower every person and every organization on the planet to achieve more. Key offerings include the Windows operating system, the Microsoft Office productivity suite, Azure cloud computing platform, Xbox gaming consoles, Surface devices, and LinkedIn professional networking services. Microsoft focuses on innovation in areas like artificial intelligence, cloud computing, gaming, and enterprise solutions to meet the evolving needs of consumers and businesses worldwide.
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