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Mathieu Roche is the co-founder and CEO of ID5, a leading identity solution provider for digital advertising. He is a seasoned ad tech executive with over two decades of experience in programmatic advertising, data management, and digital identity. Mathieu is passionate about building privacy-first solutions that empower publishers and advertisers to thrive in the evolving digital ecosystem, particularly in the face of challenges like third-party cookie deprecation. Before co-founding ID5 in 2017, he held key leadership positions, including Managing Director, EMEA at Weborama, where he was instrumental in driving the company's data and programmatic strategy. He is a recognized thought leader in the industry, frequently speaking at events and contributing to discussions on the future of digital identity and advertising.
Mathieu Roche's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully launched and scaled ID5, establishing it as a globally recognized universal identity solution for digital advertising. ID5 aims to improve user recognition in a privacy-compliant way for publishers and ad tech platforms.
Recognized as an influential voice in the advertising technology sector, particularly on topics of digital identity, privacy, and the post-cookie era. Regularly contributes to industry publications and speaks at major conferences.
Led ID5 in developing and promoting identity solutions that prioritize user privacy while enabling effective digital advertising, contributing to a more sustainable and transparent ad ecosystem.
As Managing Director, EMEA at Weborama, played a crucial role in expanding the company's footprint and offerings in data management and programmatic advertising across Europe.
Georgia Tech Scheller College of Business - Year 1998
ICN Business School - Year 1995
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
ID5 is an identity infrastructure provider for digital advertising. It offers a shared, neutral, and privacy-first identity solution that enables publishers, advertisers, and ad tech platforms to operate effectively in cookieless environments and improve user recognition by providing a stable, consented identifier.
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