Mathieu Roche

Co-founder & CEO, ID5.io
London, England,United Kingdom
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Who Is Mathieu Roche?

Total Experience33 years
CompanyID5.io
CountryUnited Kingdom

Mathieu Roche is the co-founder and CEO of ID5, a leading identity solution provider for digital advertising. He is a seasoned ad tech executive with over two decades of experience in programmatic advertising, data management, and digital identity. Mathieu is passionate about building privacy-first solutions that empower publishers and advertisers to thrive in the evolving digital ecosystem, particularly in the face of challenges like third-party cookie deprecation. Before co-founding ID5 in 2017, he held key leadership positions, including Managing Director, EMEA at Weborama, where he was instrumental in driving the company's data and programmatic strategy. He is a recognized thought leader in the industry, frequently speaking at events and contributing to discussions on the future of digital identity and advertising.

How Did Mathieu Roche's Career Path Shape Their Journey?

Mathieu Roche's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

ID5.io - Co-founder & CEO(2017 to Present)
WEBORAMA - Global Business Development Director(2015 to 2017)
IAB France - Board Member(2014 to 2016)
HI-MEDIA UK - Managing Director(2011 to 2012)
Startup Avenue - Business analyst & consultant(2000 to 2006)
Deloitte Consulting - Consultant(1999 to 2000)
Georgia Institute of Technology -Centre for International Busines Education & Research - Research assistant(1998 to 1999)
Hewlett Packard - Financial analyst(1997 to 1998)

What Are Mathieu Roche's Key Achievements?

Co-founder & CEO of ID5

Successfully launched and scaled ID5, establishing it as a globally recognized universal identity solution for digital advertising. ID5 aims to improve user recognition in a privacy-compliant way for publishers and ad tech platforms.

Thought Leadership in AdTech

Recognized as an influential voice in the advertising technology sector, particularly on topics of digital identity, privacy, and the post-cookie era. Regularly contributes to industry publications and speaks at major conferences.

Pioneering Privacy-First Identity Solutions

Led ID5 in developing and promoting identity solutions that prioritize user privacy while enabling effective digital advertising, contributing to a more sustainable and transparent ad ecosystem.

Growth and Expansion at Weborama

As Managing Director, EMEA at Weborama, played a crucial role in expanding the company's footprint and offerings in data management and programmatic advertising across Europe.

What's Mathieu Roche's Educational Background?

MBA, Management of information technology

Georgia Tech Scheller College of Business - Year 1998

BA, Management

ICN Business School - Year 1995

Buying Intent Signals for Mathieu Roche

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Company Overview

ID5.io
Total employees89
HeadquartersLondon
Founded2017

ID5 is an identity infrastructure provider for digital advertising. It offers a shared, neutral, and privacy-first identity solution that enables publishers, advertisers, and ad tech platforms to operate effectively in cookieless environments and improve user recognition by providing a stable, consented identifier.

ID5.io Funding Information
Unknown - Total Funding Raised
$6M - Most recent funding amount
2 - Number of funding rounds
Jan 26, 2022 - Latest funding round
Lead Investors:
Alliance Entreprendre
Progress Ventures
360 Capital Partners
Notion Capital
Speedinvest

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