Matan Sela is a seasoned product leader with over 12 years of experience in building and scaling successful SaaS products and teams. Currently serving as the VP Product at Atera, he is passionate about leveraging technology to solve complex problems and deliver exceptional user experiences. Matan has a strong background in product strategy, roadmap execution, data-driven decision-making, and fostering collaborative, high-performing product cultures. His expertise spans across B2B SaaS, AI-powered solutions, and market intelligence, consistently driving product-led growth and innovation.
Matan Sela's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads the product vision, strategy, and execution for Atera's all-in-one RMM and PSA platform, empowering IT professionals worldwide. Oversees product development, innovation, and growth initiatives.
As Head of Product, significantly contributed to scaling Bringg's delivery logistics platform, defining product strategy, and leading a team of product managers to enhance its market-leading position.
As Director of Product Management, played a key role in developing and launching innovative digital market intelligence products, contributing to the company's growth and data offerings.
Actively shares insights and knowledge on product management, strategy, and leadership through his Medium blog and industry engagement.
University of California, Berkeley, Haas School of Business - Year 2015
IDC Herzliya - Year 2008
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Trax Retail is a leading provider of computer vision and AI-powered solutions for the retail industry. They empower consumer packaged goods (CPG) companies and retailers to optimize in-store execution, improve shelf availability, enhance shopper experiences, and increase sales through real-time data and actionable insights derived from images and videos captured in physical stores. Their technology helps brands understand how their products are performing on the shelf and enables retailers to ensure better stock management and planogram compliance.
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