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María Vidal-Aragón Sáenz de Tejada is a distinguished academic and executive leader with extensive experience in higher education management, marketing, customer centricity, and digital transformation. She is currently the Executive Director of the IE Center for C-Centricity and Executive Director of IE Publishing at IE University. Her work focuses on empowering organizations to build strong customer relationships and adapt to the digital age. María is known for her strategic vision, her ability to drive innovation in educational content and delivery, and her commitment to fostering a customer-first mindset. She is also a Professor of Marketing, sharing her deep industry knowledge and practical insights with students to prepare them for the complexities of the modern business world. Her career reflects a dedication to bridging academic theory with real-world application, particularly in how businesses can leverage customer understanding for sustainable growth.
María Vidal-Aragón Sáenz de Tejada's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads IE University's influential center dedicated to research, education, and dissemination of knowledge on customer-centric strategies. The center helps organizations transform their operations and culture to prioritize customer needs and experiences.
Oversees the creation, development, and distribution of high-quality academic and professional content, including case studies, articles, and books, supporting IE University's global educational mission and impact.
Teaches and mentors undergraduate, graduate, and executive education students in various aspects of marketing, innovation, and customer strategy, bringing real-world expertise into the classroom.
Frequently speaks at international conferences and industry events, sharing insights on how businesses can adapt to changing customer behaviors and leverage digital technologies for competitive advantage.
Has played a key role in designing and implementing new educational initiatives and programs at IE University, enhancing its reputation as a leading global business school.
Stockholm School of Entrepreneurship - Year 2017
Demium Academy - Year 2018
Stockholms universitet - Year 2017
ESSEC Business School - Year 2017
Universidad Carlos III de Madrid - Year 2014
Universidad Carlos III de Madrid - Year 2015
Colegio Nuestra Señora Del Recuerdo - Year 2001
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