Mary Nylen
Portland, Maine,United States
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Mary Nylen is a results-oriented Senior Marketing Strategist with over 15 years of experience in developing and executing comprehensive marketing campaigns for B2B and B2C technology companies. Based in Austin, TX, she excels at leveraging data analytics to drive customer acquisition, enhance brand visibility, and optimize digital engagement across multiple channels. Mary is passionate about storytelling and building strong brand narratives that resonate with target audiences. She has a proven track record of leading high-performing teams and collaborating effectively with cross-functional stakeholders to achieve ambitious business objectives. Mary is also a keen advocate for mentorship within the marketing community and frequently speaks at industry events on topics related to digital transformation and customer-centric marketing.
Professional Summary
Mary Nylen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded MQL Targets by 40% (2023)
Led a multi-channel digital marketing campaign that surpassed marketing qualified lead (MQL) generation targets by 40% within six months through innovative SEO, content marketing, and paid media strategies.
Successful Rebranding Initiative (2021)
Spearheaded a company-wide rebranding initiative, including market research, brand identity development, and internal/external communication rollout, resulting in a 25% increase in brand recall and positive sentiment.
Global Product Launch Campaign Lead
Managed the go-to-market strategy and execution for three major product launches in international markets, contributing to a 30% year-over-year growth in the new product segment.
Keynote Speaker at Digital Summit Austin
Invited as a keynote speaker at the Digital Summit Austin to share insights on 'The Future of AI in Personalized Marketing', receiving excellent feedback from attendees and industry peers.
Educational Background
Master’s Degree, Accounting
Saint Joseph's College
Bachelor's degree, Secondary Education, Mathematics
University of Maine
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Company Overview
Veritas PrimeVeritas Prime is a leading global HR technology and advisory firm specializing in SAP SuccessFactors solutions. They partner with organizations to transform their HR operations, leveraging deep expertise in implementation, optimization, support, and managed services for the full SAP SuccessFactors suite. Their focus is on helping businesses maximize their investment in HR technology to improve employee experience, streamline processes, and achieve strategic HR objectives. They are recognized for their customer-centric approach and commitment to delivering successful outcomes.
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