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Mary Gustafson

Vice President Product Marketing, VyStar Credit Union
Metro Jacksonville,United States
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Mary Gustafson's Overview

Total Experience12 years
CompanyVyStar Credit Union
CountryUnited States

Mary Gustafson is a seasoned strategic leader with 15 years of experience in product management and business development within the tech industry. She has a proven track record of launching successful products, driving market adoption, and building high-performing teams. Mary is passionate about leveraging technology to solve real-world problems and is known for her user-centric approach to product design and her ability to translate complex technical concepts into clear business value. She thrives in fast-paced, innovative environments and is adept at navigating market dynamics to achieve strategic objectives.

Professional Summary

Mary Gustafson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

VyStar Credit Union - Vice President Product Marketing (2025 to Present)
Community First Credit Union - Senior Marketing Strategist (2021 to 2022)
G.S. Gelato & Desserts, Inc. - Marketing Specialist (2017 to 2018)
ChudoStudia, event agency - Marketing Manager (2014 to 2017)
Defense, Advertising Agency - Marketing Coordinator Intern (2014 to 2014)
ThermoZahist, energy-saving equipment - Marketing Assistant / Office Manager (2013 to 2014)
Unifeht, fitness club - Temp Marketing Assistant (2013 to 2013)

Notable Achievements

Global Product Launch Excellence

Spearheaded the global launch of a flagship SaaS product, exceeding Q1 adoption targets by 150% and revenue projections by 120% through meticulous market analysis and cross-functional team leadership.

Strategic Partnership Development

Forged and nurtured key strategic partnerships with three industry-leading tech companies, expanding market reach by 40% and integrating complementary technologies to enhance core product offerings.

Team Growth and Mentorship Award

Recognized for outstanding leadership in growing the product management team from 5 to 15 members, fostering a culture of innovation and continuous learning, and mentoring several individuals into leadership roles.

Turnaround of Underperforming Product Line

Successfully revamped an underperforming product line by redefining its value proposition and user experience, resulting in a 60% increase in user engagement and a 35% uplift in customer satisfaction scores within 12 months.

Educational Background

Master Degree, Marketing

Simon Kuznets Kharkiv National University of Economics - Year 2010

Buying Intent Signals for Mary Gustafson

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

VyStar Credit Union
Total employees2200
HeadquartersJacksonville
Founded1952

VyStar Credit Union is a member-owned financial cooperative headquartered in Jacksonville, Florida. Originally founded in 1952 as Jax Navy Federal Credit Union at Naval Air Station Jacksonville, it has grown to become one of the largest credit unions in the United States. VyStar offers a full range of financial services, including personal and business banking, loans (mortgage, auto, personal), investments, and insurance products. As a not-for-profit institution, its earnings are returned to members through better rates, lower fees, and improved services. VyStar is known for its strong community involvement and commitment to serving its members across Florida and Southeast Georgia.

VyStar Credit Union Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Not Applicable (Member-Owned Cooperative)

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