Mary Ellen
New York City Metropolitan Area,United States
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Mary Ellen is a highly accomplished marketing strategist and digital transformation leader with over 15 years of experience driving growth for technology companies, from startups to Fortune 500 enterprises. Based in Austin, Texas, she is passionate about leveraging data-driven insights and customer-centric approaches to build compelling brand narratives and optimize multi-channel marketing campaigns. Mary is known for her innovative thinking, her ability to build and mentor high-performing teams, and her expertise in translating complex technical products into clear value propositions for diverse audiences. She has a strong background in SaaS, B2B marketing, product marketing, and go-to-market strategy.
Professional Summary
Mary Ellen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Marketing Campaign of the Year 2022
Led a cross-functional team to develop and execute a global marketing campaign that resulted in a 40% increase in qualified leads and a 25% growth in market share for a flagship SaaS product.
Digital Transformation Initiative Lead
Spearheaded a company-wide digital transformation initiative, successfully implementing new marketing automation platforms and CRM integrations, which improved marketing ROI by 30% within the first year.
Top 50 Women in Tech Marketing 2023
Recognized by TechMarketers Magazine as one of the Top 50 Women in Tech Marketing for her contributions to innovation and leadership in the field.
Keynote Speaker at MarTech Summit 2021
Delivered a keynote presentation on 'The Future of AI in Personalized Marketing' to an audience of over 1,000 industry professionals, receiving high acclaim for actionable insights.
Educational Background
Buying Intent Signals for Mary Ellen
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Camuto GroupCamuto Group is a leading organization renowned for the design, development, and distribution of women's and men's fashion footwear, handbags, apparel, and accessories. Founded by Vince Camuto, the company is known for its eponymous Vince Camuto brand, along with other licensed and private label brands. They offer a wide range of stylish and accessible products, focusing on quality craftsmanship and contemporary design. Camuto Group was acquired by Designer Brands Inc. (parent company of DSW) in 2018, further expanding its market reach and capabilities within the footwear and accessories industry.
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