Mary Drake is a results-oriented Senior Marketing Manager with over 12 years of experience in developing and executing comprehensive marketing strategies for high-growth technology companies. She has a proven track record in digital marketing, brand management, product marketing, and leading cross-functional teams to exceed business objectives. Mary is passionate about leveraging data analytics to drive customer acquisition and engagement, and is known for her creative approach to problem-solving and her ability to thrive in fast-paced environments. She is adept at market research, campaign optimization, and building strong relationships with stakeholders.
Mary Drake's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Developed and launched a multi-channel marketing campaign for a new SaaS product, resulting in lead generation that surpassed targets by 150% and contributed to a 20% increase in overall Q4 revenue for the product line in 2022.
Spearheaded the digital transformation of the company's marketing efforts, implementing a new CRM and marketing automation platform which improved lead nurturing efficiency by 40% and enhanced customer data accuracy.
Led a successful brand revitalization project, including a new visual identity and messaging framework, which increased brand awareness by 25% (measured by social media engagement and web traffic) within 12 months.
Recognized with the 'Inspiring Leader Award' in 2021 for exceptional mentorship and development of a high-performing marketing team, leading to improved team morale and retention.
Riverside City College - Year 1984
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Banc of California, Inc. is a bank holding company that provides a broad range of financial services through its subsidiary, Banc of California, N.A., a California state-chartered bank. It caters to California's diverse businesses, entrepreneurs, and communities, offering commercial banking, business banking, and private banking solutions. Services include commercial and industrial loans, commercial real estate loans, SBA loans, and various deposit and treasury management services, aiming to empower clients with tailored financial tools and expertise.
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