Martin Smith

Head of Strategic Sales, Choozle
Fayetteville, Arkansas,United States
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Who Is Martin Smith?

Total Experience19 years
CompanyChoozle
CountryUnited States

Martin Smith is a highly experienced and results-driven Principal Software Architect with over 15 years of expertise in designing, developing, and deploying scalable, high-performance enterprise applications. He possesses a strong background in cloud-native architectures, microservices, and DevOps practices, consistently delivering robust solutions that align with business objectives. Martin is passionate about leveraging cutting-edge technologies to solve complex challenges and is adept at leading and mentoring technical teams. His focus areas include distributed systems, API design, and ensuring software quality and maintainability throughout the development lifecycle. He is known for his strategic thinking, problem-solving skills, and commitment to continuous improvement.

Martin Smith LinkedIn pageCompany Website

How Did Martin Smith's Career Path Shape Their Journey?

Martin Smith's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Choozle - Head of Strategic Sales(2023 to Present)
Choreograph - Senior Vice President(2021 to 2023)
Wunderman Thompson Data - GM AmeriLINK at Wunderman Thompson Data(2017 to 2021)
Wunderman Data - GM Data & Digital Products(2015 to 2017)
TruEffect - Senior Vice President Business Development(2011 to 2015)

What Are Martin Smith's Key Achievements?

Lead Architect for 'Project Nova' Platform

Successfully designed and led the architectural development of 'Project Nova', a next-generation cloud-based SaaS platform, which resulted in a 40% improvement in system scalability and a 25% reduction in operational costs for a FTSE 100 client.

Microservices Transformation Initiative

Pioneered and orchestrated the transition of a legacy monolithic application to a microservices architecture, enhancing development agility, fault isolation, and enabling independent scaling of services, significantly reducing time-to-market for new features.

Published 'Modern API Design Principles' Whitepaper

Authored an influential whitepaper on 'Modern API Design Principles for Enterprise Systems' that was adopted as a best practice guide within his organization and shared at several industry meetups, contributing to improved API consistency and developer experience.

DevOps Culture Evangelist Award

Recognized internally for championing DevOps culture and practices, leading to a 60% increase in deployment frequency and a significant reduction in release-related incidents through automation and collaborative workflows.

What's Martin Smith's Educational Background?

BA Hons

University of London

Buying Intent Signals for Martin Smith

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Choozle
Total employees85
HeadquartersDenver
Founded2012

Choozle provides a self-service programmatic advertising platform that empowers marketers with powerful data, easy-to-use software, and transparent reporting. It enables agencies and brands to run display, video, mobile, and native advertising campaigns, leveraging detailed audience insights and real-time analytics to optimize performance and achieve marketing goals efficiently.

Company Website
Choozle Funding Information
Unknown - Total Funding Raised
$6M - Most recent funding amount
5 - Number of funding rounds
Sep 1, 2019 - Latest funding round
Lead Investors:
Greater Colorado Venture Fund
Access Venture Partners
Gemini Group
GAN Ventures
Colorado Impact Fund

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