Martin Metcalf

CEO, Basis Technologies
,United Kingdom
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Who Is Martin Metcalf?

Total Experience32 years
CompanyBasis Technologies
CountryUnited Kingdom

Martin Metcalf is a distinguished technology executive and software architect with over two decades of experience leading high-performing engineering teams and delivering innovative software solutions. He possesses deep expertise in cloud-native architectures, enterprise software development, and Agile methodologies. Martin is passionate about leveraging cutting-edge technologies to solve complex business challenges and has a proven track record of driving digital transformation initiatives. He is known for his strategic vision, strong leadership skills, and commitment to fostering a culture of collaboration and continuous improvement. Throughout his career, Martin has been instrumental in scaling technology platforms, enhancing product capabilities, and mentoring the next generation of tech talent.

Martin Metcalf LinkedIn pageCompany Website

How Did Martin Metcalf's Career Path Shape Their Journey?

Martin Metcalf's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis Technologies - CEO(2013 to Present)
Basis Technologies International - Non-Executive Group Chairman(2011 to 2013)
PASaPAS UK Ltd - Non-Executive Director(2011 to 2013)
Strategic Thought Group plc - CEO(2007 to 2010)
SAP - Regional Managing Director(1994 to 2005)
Digital Equipment Corporation - Sales Executive(1993 to 1994)

What Are Martin Metcalf's Key Achievements?

Chief Architect for Scalable Cloud Platform

Led the architectural design and implementation of a multi-tenant SaaS platform, supporting millions of users globally and achieving 99.99% uptime. This involved migrating legacy systems to a microservices architecture on AWS.

Innovation Lead for AI-Powered Analytics

Spearheaded a new R&D division that successfully developed and launched an AI-driven analytics product, which increased customer data insight capabilities by 40% and opened new revenue streams.

Digital Transformation Program Director

Directed a company-wide digital transformation program, modernizing technology stacks and business processes, resulting in a 25% reduction in operational costs and improved time-to-market for new features.

Keynote Speaker at Tech Innovate Summit 2023

Delivered a well-received keynote address on 'The Future of Enterprise AI' to an audience of over 1000 industry professionals, sharing insights and future trends.

What's Martin Metcalf's Educational Background?

SAP, Business Leadership

INSEAD - Year 2004

Business Administration and Management, General

OPEN UNIVERSITY UK - Year 2004

Buying Intent Signals for Martin Metcalf

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Basis Technologies
Total employees785
HeadquartersChicago
Founded2001

Basis Technologies provides a comprehensive SaaS platform for advertising automation and business intelligence, empowering marketers and agencies to plan, buy, analyze, and streamline their digital media operations. Their platform, Basis, integrates programmatic, direct, search, and social advertising into a single interface, enhancing efficiency and performance for digital advertising campaigns.

Company Website
Basis Technologies Funding Information
Unknown - Total Funding Raised
$25M - Most recent funding amount
4 - Number of funding rounds
Jan 25, 2022 - Latest funding round
Lead Investors:
FTV Capital
Vistara Growth
Silver Lake Waterman
Silicon Valley Bank

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