Marta Parke
New York, New York,United States
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Marta Parke is a passionate and analytical Senior UX Researcher with over 10 years of experience dedicated to understanding user needs and translating them into actionable insights for product development. She possesses a strong background in qualitative and quantitative research methodologies, including usability testing, user interviews, surveys, A/B testing, and ethnographic studies. Marta excels at collaborating with cross-functional teams of designers, product managers, and engineers to create intuitive and impactful user experiences. She is adept at communicating complex research findings in a clear and compelling manner to drive user-centered design decisions and improve product performance. Marta is particularly interested in inclusive design and accessibility, striving to make digital products usable by everyone.
Professional Summary
Marta Parke's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for New Mobile App
Conducted comprehensive foundational research for a new flagship mobile application, identifying key user segments and pain points. These insights directly informed the MVP feature set and design direction, contributing to a 30% higher early adoption rate than projected.
Optimized E-commerce Checkout Flow
Spearheaded a series of usability tests and A/B tests on an e-commerce platform's checkout process, resulting in a redesigned flow that decreased cart abandonment by 18% and increased conversion rates by 12%.
Established User Research Repository
Designed and implemented a centralized user research repository, improving knowledge sharing across product teams and reducing redundant research efforts by 25%. This initiative also democratized access to user insights company-wide.
Published Paper on Inclusive Design Practices
Co-authored and presented a paper at a leading HCI conference on practical approaches to integrating inclusive design principles into agile development cycles, which was subsequently cited in several industry publications.
Educational Background
Applied Statistics, Economics, CS
University of California, Davis
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Company Overview
HyperlinkHyperlink InfoSystem is a leading global IT service provider, specializing in mobile app development (iOS, Android, Hybrid), web development, e-commerce solutions, AI/ML, IoT, blockchain, Salesforce development, and game development. They cater to a diverse range of industries, delivering innovative and customized digital solutions to clients worldwide from startups to large enterprises.
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