Marsha Fletcher is a results-driven and user-centric Senior Product Manager with over 12 years of experience in the technology sector, specializing in SaaS and mobile application development. She has a proven track record of successfully launching and scaling innovative products by translating complex user needs and market opportunities into actionable product strategies and roadmaps. Marsha excels at cross-functional team leadership, working closely with engineering, design, marketing, and sales teams to deliver exceptional user experiences and achieve key business objectives. She is passionate about leveraging data analytics and A/B testing to inform product decisions and drive continuous improvement. Marsha is known for her strong communication skills, her ability to foster collaborative environments, and her commitment to mentoring emerging product talent.
Marsha Fletcher's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the ideation, development, and go-to-market strategy for a new enterprise SaaS platform, acquiring over 500 paying customers and achieving $2M ARR within the first 18 months post-launch.
Drove a series of feature enhancements and UX improvements for a consumer mobile application, resulting in a 40% increase in daily active users (DAU) and a 25% uplift in user retention over a 12-month period.
Successfully scaled the product management team from 2 to 7 members, implementing agile methodologies and fostering a culture of rapid iteration and data-driven decision-making, which improved development velocity by 30%.
Selected as a speaker at ProductCon Global 2022, where she presented on 'Leveraging AI for Personalized User Experiences in SaaS Products,' sharing insights with over 1,000 industry peers.
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Huntington Bancshares Incorporated is an American bank holding company headquartered in Columbus, Ohio. Its primary subsidiary, The Huntington National Bank, offers a full range of banking, wealth management, and insurance services to personal, small business, commercial, and institutional customers. With a long history of community involvement, Huntington focuses on helping people and businesses thrive, providing services such as checking and savings accounts, loans, mortgages, investment products, and digital banking solutions across its extensive branch network and online platforms, primarily in the Midwest and increasingly in other regions.
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