Markus Schwade is a distinguished Professor of Practice in Strategy and Innovation at IE Business School in Madrid. His expertise lies at the intersection of digital transformation, artificial intelligence (AI), business strategy, and corporate innovation. He is passionate about helping organizations understand and navigate the complexities of technological disruption and leverage emerging technologies for competitive advantage. Markus teaches in MBA, Executive MBA, and various executive education programs, renowned for his engaging teaching style and ability to translate complex concepts into actionable insights. Prior to his academic career, he gained significant industry experience in consulting and management roles, providing him with a practical perspective that enriches his research and teaching. He is also a sought-after speaker and advisor to companies on digital strategy and AI adoption.
Markus Schwade's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Holds a prominent academic position at one of the world's leading business schools, shaping future leaders and contributing to thought leadership in strategy and digital innovation.
Recognized for his deep knowledge and practical insights into how businesses can leverage AI and digital technologies for growth and transformation. He frequently advises companies on these topics.
Contributes to the discourse on digital strategy and innovation through publications, articles, and speaking engagements at international conferences and corporate events.
Designs and delivers impactful executive education programs focused on digital disruption, AI implementation, and strategic innovation for senior leaders and organizations.
LTD Nagold, Academy for Textile and Fashion Management - Year 1989
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Luxury Optical Holdings is understood to be an entity within or closely associated with EssilorLuxottica. EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. It was formed in 2018 through the merger of Italian eyewear giant Luxottica and French lens manufacturer Essilor. The company owns a vast portfolio of iconic eyewear brands including Ray-Ban, Oakley, Persol, Oliver Peoples, and Vogue Eyewear, as well as leading lens technology brands like Varilux and Crizal. EssilorLuxottica also operates a significant retail presence worldwide through chains such as LensCrafters, Sunglass Hut, Pearle Vision, Salmoiraghi & Viganò, and GrandVision. Their mission is to help people see more, be more, and live life to its fullest by addressing their evolving vision needs and personal style aspirations.
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