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Mark Zappala
Sewickley, Pennsylvania,United States
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Find Mark Zappala's PhoneWho Is Mark Zappala?
Mark Zappala is a highly accomplished and results-driven marketing executive with over two decades of experience in building and scaling global marketing functions for high-growth B2B technology companies. He currently serves as the Chief Marketing Officer (CMO) at Lacework, a leading cloud security platform. Mark's expertise lies in go-to-market strategy, demand generation, brand building, product marketing, and leading high-performance teams. He has a proven track record of driving significant revenue growth, market share expansion, and establishing strong brand presence in competitive markets. Prior to Lacework, he held key marketing leadership roles at notable tech companies including Highspot, ServiceNow, and VMware, consistently delivering impactful marketing programs and contributing to substantial business success.
How Did Mark Zappala's Career Path Shape Their Journey?
Mark Zappala's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Mark Zappala's Key Achievements?
CMO at Lacework - Driving Cloud Security Market Leadership
As Chief Marketing Officer at Lacework, Mark leads all aspects of global marketing, significantly contributing to the company's growth, brand awareness, and market positioning in the competitive cloud-native application protection platform (CNAPP) space. He oversees strategy for demand generation, product marketing, corporate communications, and field marketing.
CMO at Highspot - Scaling Sales Enablement Leadership
During his tenure as CMO at Highspot, Mark was instrumental in elevating the company's brand and establishing it as a leader in the sales enablement category. He built and scaled the marketing organization, driving substantial revenue growth and market expansion.
VP Marketing at ServiceNow - Fueling Hyper-Growth
At ServiceNow, Mark held Vice President roles in marketing, where he led global demand generation and product marketing initiatives that supported the company's rapid growth trajectory and IPO journey, contributing to its establishment as a dominant force in IT service management and enterprise cloud.
Marketing Leadership at VMware
Played key roles in VMware's marketing organization, contributing to the company's dominance in virtualization and its expansion into new cloud computing markets through strategic product marketing and go-to-market initiatives.
What's Mark Zappala's Educational Background?
MBA, Real Estate and Regional Studies
SMU Cox School of Business - Year 1981
BS, Psychology
Tulane University - Year 1977
Buying Intent Signals for Mark Zappala
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Company Overview
The Zappala GroupThe Zappala Group is a prominent real estate development, investment, and management company based in Pittsburgh, Pennsylvania. With a history spanning nearly a century, the company has been involved in a wide range of projects including commercial, residential, industrial, and mixed-use developments. They are known for their comprehensive approach, handling aspects from site acquisition and planning to construction and property management, contributing significantly to the landscape and economic growth of the regions they operate in.
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