Mark Glenn
Mount Sidney, Virginia,United States
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Mark Glenn is a seasoned and transformative marketing executive with over 25 years of experience, particularly renowned for his impactful tenure as Chief Marketing Officer (CMO) at GoDaddy. During his time there, he was instrumental in evolving the company's brand strategy, leading global marketing initiatives, and spearheading their provocative and highly successful Super Bowl advertising campaigns, which significantly increased brand awareness and customer acquisition. His leadership played a key role in GoDaddy's growth and its journey to becoming a publicly traded company. Prior to GoDaddy, Glenn also served as CMO for ChaCha, a human-powered search engine, where he drove significant user growth. He is recognized for his expertise in brand building, digital marketing, customer acquisition, and leading high-performance marketing teams in dynamic, fast-paced tech environments.
Professional Summary
Mark Glenn's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
GoDaddy Brand Transformation and IPO
Led GoDaddy's global marketing efforts, significantly evolving its brand image from provocative to a more mainstream, customer-focused enabler of small businesses, and successfully guided marketing strategies through its IPO in 2015.
Iconic Super Bowl Advertising Campaigns
Masterminded several of GoDaddy's most memorable and effective Super Bowl advertising campaigns, which generated massive media attention, viral buzz, and substantially boosted brand recognition and customer acquisition.
CMO Leadership at ChaCha
As Chief Marketing Officer for ChaCha, he was responsible for all marketing and communication efforts, significantly contributing to the growth of its user base and brand presence in the competitive search market.
Digital Marketing and Customer Acquisition Expertise
Demonstrated consistent success in leveraging digital marketing channels, data analytics, and innovative strategies to drive substantial customer acquisition and revenue growth for multiple technology companies.
Builder of High-Performance Marketing Teams
Recognized for his ability to recruit, mentor, and lead high-performing marketing teams capable of executing complex strategies and achieving ambitious business objectives.
Educational Background
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Company Overview
Follett Higher EducationFollett Higher Education is a leading provider of educational materials and technology solutions to colleges and universities across North America. They operate more than 1,000 campus stores and 1,700 virtual stores, serving millions of students. Follett offers a wide range of products and services, including textbooks (new, used, rental, digital), course materials, general merchandise, and technology solutions designed to enhance the learning experience and support institutional success. Their focus is on making education more accessible and affordable for students while providing valuable services to academic institutions.
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