Marissa Luedy
South Jordan, Utah,United States
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Marissa Luedy is a highly experienced marketing executive, currently serving as the Vice President of Marketing at InfluxData. With a strong background in B2B SaaS, developer marketing, and product marketing, she excels at building and scaling global marketing functions. Marissa is known for her strategic approach to demand generation, brand building, go-to-market strategies, and leading high-performance teams to drive significant revenue growth and market presence for technology companies. Her expertise spans across various facets of marketing including content strategy, digital marketing, community engagement, and analyst relations, particularly for companies focused on data, cloud, and developer tools.
Professional Summary
Marissa Luedy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP of Marketing Leadership at InfluxData
Successfully leads global marketing strategy and execution for InfluxData, a leading time series database platform, driving brand awareness, demand generation, and market expansion in the developer and enterprise segments.
Scaled Marketing Operations and Team Growth
Demonstrated ability to build, mentor, and scale high-performing marketing teams, establishing efficient processes and a collaborative culture to support rapid company growth and evolving market dynamics.
Go-to-Market Strategy Execution
Instrumental in developing and executing impactful go-to-market strategies for new product launches and feature enhancements, significantly contributing to product adoption and revenue targets.
Thought Leadership in Developer and B2B SaaS Marketing
Recognized as a thought leader in marketing to technical audiences and within the B2B SaaS industry, often sharing insights on effective strategies for engaging developers and enterprise IT professionals.
Educational Background
Buying Intent Signals for Marissa Luedy
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Company Overview
QuiversQuivers is a commerce platform designed for specialty brands, enabling them to manage and grow their omnichannel sales. Their software solutions help brands to sell through every channel, including direct-to-consumer (D2C), retailer marketplaces, and dealer networks, by facilitating features like ship-from-store, click-and-collect, and dealer locator services. The platform aims to unify inventory, orders, and fulfillment to enhance customer experience and drive sales for brands that often rely on complex distribution networks.
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