Marissa Lotito
Greater Chicago Area,United States
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Marissa Lotito is a seasoned and strategic marketing leader with over a decade of experience, specializing in product marketing, customer marketing, content strategy, and community building within the B2B SaaS industry. She has a proven track record of driving growth, engagement, and brand advocacy at prominent tech companies. Marissa is known for her ability to craft compelling narratives, launch successful go-to-market strategies, and build strong relationships with customers and internal teams. She is passionate about understanding customer needs and translating them into effective marketing programs that deliver measurable results.
Professional Summary
Marissa Lotito's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in High-Growth SaaS Companies
Held key marketing leadership positions at rapidly scaling SaaS companies, including Head of Product & Customer Marketing at Postal.io, Director of Marketing, Americas at monday.com, and various influential roles at HubSpot, contributing significantly to their market presence and customer acquisition strategies.
Expertise in Product & Customer Marketing
Demonstrated expertise in developing and executing comprehensive product marketing and customer marketing strategies, focusing on go-to-market launches, customer lifecycle management, advocacy programs, and enhancing user experience to drive retention and growth.
Content Strategy and Community Building Pioneer
Recognized for developing impactful content strategies and fostering vibrant online communities. At HubSpot, she played a crucial role in shaping its renowned content and inbound marketing approach, and has continued to leverage these skills to build engaged audiences.
Speaker and Industry Contributor
Frequently shares her expertise as a speaker at industry conferences and events, contributing insights on marketing, SaaS growth, and customer engagement. Her contributions help shape conversations and best practices within the marketing community.
Educational Background
Master of Science - MS, Organizational Leadership
Colorado State University Global - Year 2018
BBA, Business Administration, Spanish
The University of Iowa Tippie College of Business - Year 1996
Spanish and Iberian Studies
Universidad de Sevilla - Year 1998
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Company Overview
Sunbelt Rentals, Inc.Sunbelt Rentals is one of the largest equipment rental companies in North America. They serve a diverse customer base, including commercial, industrial, residential, and municipal customers, by providing a wide range of general and specialty tools, equipment, and services. Their offerings cover construction, industrial, climate control, power generation, and more, focusing on safety, availability, and reliability.
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