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Marissa Lemus

Vice President of Retail Sales, The Araca Group
Los Angeles, California,United States
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Marissa Lemus's Overview

Total Experience19 years
CompanyThe Araca Group
CountryUnited States

Marissa Lemus is a seasoned and forward-thinking product leader with extensive experience in shaping and delivering impactful technology products. She excels in translating complex user needs and market opportunities into clear product strategies and roadmaps. Marissa has a strong background in AI-driven solutions and consumer technology, demonstrating a keen ability to lead cross-functional teams, foster innovation, and drive product growth from conception through launch and iteration. She is passionate about user-centric design and leveraging data to make informed decisions, consistently aiming to create products that are not only functional but also delightful to use.

Professional Summary

Marissa Lemus's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Araca Group - Vice President of Retail Sales (2013 to Present)
BandMerch / AEG Live - Wholesale Coordinator (2008 to 2013)
Great American Group - Project Coordinator (2006 to 2008)

Notable Achievements

Led Flagship Product Revitalization

Successfully led the strategic overhaul and relaunch of a core product, resulting in a 30% increase in user engagement and a 25% growth in MAU within the first year.

Pioneered AI Integration Strategy

Developed and executed a company-wide strategy for integrating AI and machine learning capabilities across multiple product lines, enhancing personalization and operational efficiency.

Cross-Functional Team Leadership Excellence

Built and mentored a high-performing product team of 15+ members, fostering a culture of collaboration and innovation that consistently exceeded performance targets.

Market Expansion & New Revenue Streams

Identified and capitalized on new market opportunities, launching two new product features that opened up previously untapped revenue streams, contributing to 15% overall revenue growth for the division.

Educational Background

Bachelor of Arts, English

California State University, Northridge - Year 2001

Buying Intent Signals for Marissa Lemus

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

The Araca Group
Total employees86
HeadquartersNew York
Founded1997

The Araca Group is a vertically integrated theatrical producing and live event merchandising company with operations in New York, Los Angeles, London, and Sydney. They are known for producing Broadway shows (e.g., Wicked, Urinetown, Frankie and Johnny in the Clair de Lune), national tours, and international productions. Beyond production, Araca offers comprehensive merchandising services, including design, manufacturing, e-commerce solutions, and on-site sales for a wide range of entertainment properties, from theatre to music artists and brands, aiming to enhance fan engagement and create revenue streams.

The Araca Group Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Not Applicable (Privately Held Company - investments are typically show-specific rather than in the corporate entity)

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