Marina Winfield is a seasoned User Experience (UX) Research Lead with 12 years of dedicated experience in shaping intuitive and impactful digital products. Currently based in Berlin, Germany, she specializes in bridging the gap between user needs and business goals through qualitative and quantitative research methodologies. Marina has a strong background in cognitive psychology, which she leverages to understand user behavior deeply and advocate for human-centered design principles. She has a proven track record of leading research initiatives for global tech companies, from foundational ethnographic studies to usability testing and A/B testing, ultimately driving product strategy and innovation. Marina is passionate about mentoring junior researchers and fostering a culture of continuous learning and empathy within design and product teams. She frequently speaks at industry conferences about ethical research practices and the future of UX.
Marina Winfield's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the end-to-end UX research strategy for a flagship mobile application that subsequently won the 'Best User Experience' award at the 2022 Digital Innovation Awards. Her team's insights directly influenced key features and improved user retention by 25%.
Authored a well-received guide on practical techniques for conducting ethical and impactful user research, which has been adopted as a supplementary text in several design programs and downloaded over 10,000 times.
Delivered a keynote presentation titled 'Beyond Personas: Evolving User Understanding in the Age of AI' at UX-LX: User Experience Lisbon, one of Europe's premier UX conferences, sharing insights with over 800 attendees.
Designed and implemented a scalable research operations (ReOps) framework for a multinational corporation, standardizing research processes across 5 international offices, significantly improving efficiency and research quality.
Udacity - Year 2022
Russian Presidential Academy of National Economy and Public Administration
UCLA Extension Corporate Education & Custom Programs
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OpenAI is an AI research and deployment company. Their mission is to ensure that artificial general intelligence (AGI) benefits all of humanity. They are known for developing advanced AI models like GPT and DALL-E.
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