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Mariano Dima is a highly experienced international executive with a strong background in marketing, digital transformation, and general management within the technology, telecommunications, and consumer goods sectors. He is currently the CEO of Wallapop, a leading C2C marketplace. Previously, he held prominent leadership roles, including President of HomeAway (now Vrbo, part of Expedia Group), where he drove significant growth and brand consolidation. Before HomeAway, Mariano was the Global Director of Consumer Marketing at Vodafone, responsible for brand strategy, marketing communications, and customer value management across multiple markets. His earlier career includes key marketing positions at PepsiCo and Levi Strauss & Co., showcasing his expertise in building global brands and driving commercial success in diverse, competitive environments. Mariano is recognized for his strategic acumen, leadership in scaling businesses, and his focus on customer-centric innovation.
Mariano Dima's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Appointed CEO of Wallapop in late 2023, tasked with leading the popular second-hand marketplace into its next phase of growth, focusing on international expansion, product innovation, and solidifying its position in the circular economy.
As President of HomeAway, he successfully led the company's global operations, brand strategy, and product development, significantly contributing to its growth and integration within the Expedia Group. He played a key role in unifying various acquired brands under the HomeAway (and later Vrbo) umbrella.
Directed Vodafone's global consumer marketing efforts, overseeing brand development, advertising, digital marketing, and customer relationship management for one of the world's largest telecommunications companies, enhancing brand equity and customer engagement across numerous countries.
Held senior marketing roles at PepsiCo in Europe, including VP of Marketing, where he was responsible for portfolio strategy, innovation, and brand building for iconic beverage and snack brands in the European market.
University of Cambridge
University of Buenos Aires
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