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Marianne Cox

Director of Marketing, VIRA Insight
Dallas, Texas,United States
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Marianne Cox's Overview

Total Experience24 years
CompanyVIRA Insight
CountryUnited States

Marianne Cox is a results-driven Senior Product Manager with over 12 years of experience in conceptualizing, developing, and launching innovative digital products in fast-paced, agile environments. She possesses a strong acumen for identifying market opportunities, translating user needs into actionable product roadmaps, and leading cross-functional teams to deliver exceptional user experiences. Marianne is passionate about leveraging data analytics and user research to inform product strategy and drive growth. Her expertise spans SaaS, mobile applications, and e-commerce platforms, with a proven ability to manage the entire product lifecycle from ideation to post-launch optimization. She is a collaborative leader dedicated to fostering innovation and achieving business objectives.

Professional Summary

Marianne Cox's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

VIRA Insight - Director of Marketing (2023 to Present)
Interceramic USA - Director Of Marketing And Product Development (2015 to 2023)
American Marazzi Tile, Inc. - Director of Marketing (2008 to 2015)
Roca Tile Group - Product Marketing Manager (2007 to 2008)
Mannington Mills, Inc. - RETAIL PROGRAMS AND PROMOTIONS MANAGER (2006 to 2006)

Notable Achievements

Launched Award-Winning Mobile Application

Led the end-to-end development and launch of a flagship mobile application which acquired over 1 million users in its first year and received the 'Innovator of the Year' award from TechCrunch Disrupt.

Increased User Engagement by 40%

Redesigned the user onboarding process for a major SaaS platform, resulting in a 40% increase in user engagement metrics and a 25% improvement in user retention within six months of implementation.

Scaled Product Team and Processes

Successfully scaled the product management team from 2 to 8 members, implementing new agile methodologies and product development frameworks that improved team velocity by 30% and predictability of releases.

Pioneered AI-Powered Recommendation Engine

Spearheaded the integration of an AI-powered recommendation engine into an e-commerce platform, leading to a 15% uplift in average order value and a significant improvement in customer satisfaction scores.

Educational Background

BA, Political Science

Stockton University - Year 1989

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

VIRA Insight
Total employees150
HeadquartersAllen
Founded2002

VIRA Insight is a leading provider of retail solutions, specializing in the design, manufacturing, and installation of custom store fixtures, displays, and immersive retail environments. They partner with brands and retailers to create engaging in-store experiences that drive sales and enhance brand loyalty. Their services cover the entire lifecycle from concept development and engineering to production, logistics, and on-site installation, serving a diverse range of industries including fashion, electronics, cosmetics, and more.

VIRA Insight Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Mason Wells

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