Mariana Freitas

Co-Founder & CEO, SAM Technologies
Toronto, Ontario,Canada
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Who Is Mariana Freitas?

Total Experience28 years
CompanySAM Technologies
CountryCanada

Mariana Freitas is an accomplished Senior UX Designer and Researcher with 8 years of experience crafting intuitive and impactful digital experiences. Based in Lisbon, Portugal, she specializes in user-centered design methodologies, from initial research and persona development through to wireframing, prototyping, and usability testing. Mariana is passionate about understanding user needs and translating them into elegant and effective solutions that meet both user and business goals. She has a strong background in working with cross-functional agile teams in SaaS, e-commerce, and mobile application development. Mariana is also an advocate for inclusive design and accessibility, believing that technology should empower everyone. She is proficient in tools like Figma, Sketch, Adobe XD, and various user research platforms.

Mariana Freitas LinkedIn pageCompany Website

How Did Mariana Freitas's Career Path Shape Their Journey?

Mariana Freitas's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

SAM Technologies - Co-Founder & CEO(2019 to Present)
WNORTH - Toronto City Director(2023 to Present)
Centennial College - Professor | Centre for Innovation Excellence(2024 to Present)
Dell Technologies - DWEN Member & Chapter Leader l Dell Women’s Entrepreneur Network(2018 to Present)
Oracle - Oracle Global Scaleup Ecosystem(2019 to Present)
Vital Voices Partnership - Economic Empowerment VV Grow Fellowship(2019 to 2019)
BrazilLAB - GovTech Acceleration Program(2019 to 2019)
Katapult Innovation Agent - Fusion Program(2018 to 2018)
Samsung Electronics - Telecom Sales & Marketing Manager(2012 to 2016)
BRMALLS - Sales & New Business(2011 to 2012)

What Are Mariana Freitas's Key Achievements?

Lead UX Designer for 'Conecta Saúde' App

Led the end-to-end UX design process for a national healthcare application, resulting in a 40% increase in user engagement and a 'Best Health Tech Innovation 2022' award at the Lisbon Tech Summit.

Published Article on 'Ethical AI in UX'

Authored an influential article in 'UX Collective' on the ethical considerations of AI in user experience design, which was featured and widely shared within the design community.

Speaker at 'UX Portugal Conference 2023'

Presented a talk on 'Designing for Accessibility: Beyond Compliance' to an audience of over 300 UX professionals, sharing practical insights and case studies.

Mentorship Program Lead

Initiated and led a mentorship program within her previous company, guiding junior designers and fostering a culture of learning and growth, successfully mentoring 5 junior designers into mid-level roles.

What's Mariana Freitas's Educational Background?

Acceleration Program | Silicon Valley, Artificial Intelligence and Blockchain

Draper University - Year 2019

MBA, Marketing & Sales

Fundação Getúlio Vargas - Year 2010

Trade Marketing

Escola Superior de Propaganda e Marketing - Year 2009

Postgraduate, Business Management, CBA

Insper - Year 2007

Advanced Certificate in International Trade

City and Islington College - Year 2004

University degree, Business & International Trade

Universidade do Vale do Rio dos Sinos - Year 1998

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Company Overview

SAM Technologies
Total employees350
HeadquartersAustin, Texas
Founded2012

SAM Technologies is a dynamic and innovative software company specializing in developing cutting-edge solutions for enterprise asset management and operational intelligence. We empower businesses to optimize their resources, streamline workflows, and make data-driven decisions through our intuitive platforms and advanced analytics. Our mission is to transform complex operational challenges into opportunities for efficiency and growth for our global clientele.

Company Website
SAM Technologies Funding Information
Unknown - Total Funding Raised
$15M - Most recent funding amount
3 - Number of funding rounds
June 10, 2022 - Latest funding round
Lead Investors:
Innovate Capital Partners
NextGen Ventures
TechGrowth Fund LP

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