Mariah Riney Caldwell

Marketing Director, Escalon Services, LLC
Chandler, Arizona,United States
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Who Is Mariah Riney Caldwell?

Total Experience13 years
CompanyEscalon Services, LLC
CountryUnited States

Mariah Riney Caldwell is a marketing leader with a strong focus on automation, AI, and lifecycle optimization. Her expertise spans across various aspects of digital marketing, including B2B lead generation, customer feedback loop development, multi-channel digital marketing strategies, and automated funnel management using HubSpot. She is adept at creating content for webinars, blogs, and social media to drive website traffic and improve brand awareness. Mariah holds an MS in Data Analytics, an MBA, and a BA in Graphic Design, showcasing her diverse skillset and commitment to continuous learning.

How Did Mariah Riney Caldwell's Career Path Shape Their Journey?

Mariah Riney Caldwell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Escalon Services, LLC - Marketing Director(2024 to Present)
Intellective - Marketing Manager(2019 to 2024)
Moguls Media - Marketing Manager(2017 to 2019)
Infinity Dental Web - Content Marketing Manager(2015 to 2017)
Gannett | USA TODAY NETWORK - Social Media & Circulation Assistant(2015 to 2015)
Sherwin-Williams - Interior Design Consultant/Assistant Manager(2013 to 2015)

What Are Mariah Riney Caldwell's Key Achievements?

Decreased Time in Funnel and Increased MQL to SQL Conversions

Developed and executed a new B2B lead generation strategy that significantly reduced the time leads spent in the sales funnel and increased the conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) at Intellective.

Reduced Customer Churn by 20%

Created a customer feedback loop that decreased churn by 20% and provided valuable insights into attracting and retaining Ideal Customer Personas (ICPs) at Intellective.

Drove 85% of Website Traffic Through Content

Managed and co-created content with a remote team, including webinars, blog posts, and social media content, responsible for driving 85% of website traffic at Intellective.

What's Mariah Riney Caldwell's Educational Background?

Doctorate in Business Administration, Data Analytics (Qualitative Research)

Grand Canyon University - Year 2021

Master of Business Administration - MBA, MBA with Concentration in IT Management

Western Governors University

Bachelors of Design|Minor is Sustainability, Design and Sustainability

Arizona State University - Year 2012

Degree Program

Ironwood High School - Year 2008

Buying Intent Signals for Mariah Riney Caldwell

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Notable news
Hiring actively
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Company Overview

Escalon Services, LLC
Total employees51-200
HeadquartersSan Francisco
Founded2006

Escalon is a professional services firm helping small businesses and startups across industries with financial, accounting, tax, HR, and payroll needs.

Escalon Services, LLC Funding Information
Unknown - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round

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