Margaux Askeland
Denver, Colorado,United States
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Margaux Askeland is a seasoned and results-driven marketing executive with over 15 years of experience specializing in building and scaling marketing functions for high-growth B2B SaaS companies. Currently, as the VP of Marketing at Panther, a leading cloud-scale security analytics platform, she spearheads all facets of marketing strategy, including demand generation, product marketing, brand development, content strategy, and corporate communications. Margaux is recognized for her expertise in developing comprehensive go-to-market strategies, driving significant pipeline and revenue growth, and building high-performing, collaborative marketing teams. Her career reflects a strong track record in fast-paced technology environments, focusing on establishing strong market positioning and leveraging data-driven insights to optimize marketing performance.
Professional Summary
Margaux Askeland's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Marketing Operations for High-Growth SaaS
Successfully built and led marketing teams from the ground up, implementing scalable processes and infrastructure that supported rapid company expansion and significantly increased market penetration for several B2B SaaS organizations.
Drove Significant Pipeline and Revenue Growth
Developed and executed multi-channel demand generation strategies that consistently exceeded targets for qualified leads, pipeline creation, and contribution to revenue, demonstrably impacting business growth.
Elevated Brand Presence and Product Positioning
Led successful brand-building initiatives and product marketing launches that enhanced market visibility, differentiated offerings in competitive landscapes, and established thought leadership for emerging technologies.
Championed Data-Driven Marketing Culture
Fostered a culture of continuous improvement by implementing robust analytics and reporting frameworks, enabling data-informed decision-making across all marketing functions to optimize ROI and campaign effectiveness.
Educational Background
BA, Finance, Business Law
University of St. Thomas - Year 2003
ABA Stonier Graduate School of Banking - Year 2022
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Company Overview
Alpine BankAlpine Bank is an employee-owned, Colorado-focused community bank that was established in 1973 by J. Robert "Bob" Young. Headquartered in Glenwood Springs, Colorado, it provides a comprehensive range of banking services to individuals, families, and businesses across the state. These services include personal and business checking and savings accounts, mortgage and consumer loans, commercial lending, wealth management, and online and mobile banking. Alpine Bank is known for its strong commitment to the local communities it serves, its emphasis on customer service, and its unique employee-ownership model (ESOP), which fosters a dedicated and engaged workforce.
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