Margarita Laplaza
St Augustine, Florida,United States
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Find Margarita Laplaza’s PhoneMargarita Laplaza's Overview
Margarita Laplaza is a seasoned Senior UX Researcher & Strategist with over a decade of experience in uncovering user needs and translating them into actionable insights that drive product innovation and business growth. Based in Barcelona, she possesses a deep understanding of human-computer interaction, qualitative and quantitative research methodologies, and design thinking principles. Margarita is passionate about creating intuitive, accessible, and impactful digital experiences. She has a proven track record of leading research initiatives for global tech companies and startups, shaping product roadmaps, and fostering user-centric cultures within organizations. Her work often involves complex problem-solving, journey mapping, usability testing, and collaborating closely with design, product, and engineering teams.
Professional Summary
Margarita Laplaza's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for 'ConnectSphere' Social Platform
Directed a comprehensive foundational research study for a new social connectivity platform, 'ConnectSphere', identifying key user segments, pain points, and unmet needs. The insights directly influenced the core feature set and MVP strategy, leading to a successful beta launch with high early adoption rates.
Global Usability Enhancement Initiative for 'FinFlow' App
Spearheaded a global usability testing initiative across 5 countries for the 'FinFlow' mobile banking application. The findings resulted in a redesigned user interface that improved task completion rates by 25% and customer satisfaction scores by 18%.
Published 'The Empathetic Researcher: Building Bridges in UX'
Authored a widely-cited article on Medium discussing the importance of empathy in UX research and practical techniques for building stronger connections with research participants, fostering more meaningful insights.
Keynote Speaker at 'UX Forward 2023' Conference
Delivered a keynote presentation on 'Future-Proofing UX: Anticipating User Needs in an Evolving Digital Landscape' at the international 'UX Forward 2023' conference, sharing innovative methodologies and strategic foresight.
Educational Background
BA, Biology
Harvard University - Year 1992
Sociedad Educacional del Suroeste - Year 1988
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Company Overview
Andromeda Systems IncorporatedAndromeda Systems Incorporated (ASI) is an ISO 9001:2015 certified, employee-owned small business providing unparalleled expertise in engineering, logistics, and analytical services to the US government and commercial clients. They specialize in improving the reliability, maintainability, and supportability (RMS) of complex systems, aiming to enhance operational readiness and reduce life-cycle costs for their customers, particularly within the aerospace and defense sectors.
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