Marfelia Aguirre is an accomplished Senior Product Manager with 8 years of experience in the tech industry, specializing in SaaS product development and go-to-market strategies. She has a proven track record of leading cross-functional teams to deliver innovative solutions that meet both user needs and business objectives. Marfelia is passionate about leveraging data analytics and user research to drive product decisions and enhance user experience. She is adept at Agile methodologies, product roadmap planning, and stakeholder management, consistently translating complex technical concepts into clear, actionable plans. Her background includes successful product launches in both startup and enterprise environments, with a focus on AI-driven personalization and platform scalability.
Marfelia Aguirre's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the end-to-end product lifecycle for a new AI-powered analytics suite, resulting in a 25% increase in customer acquisition within the first year and exceeding revenue targets by 15%.
Received the internal 'Product Innovation Award' for developing a novel feature that significantly improved user retention by 18% through enhanced personalization capabilities.
Spearheaded product strategy and execution for a key platform module, contributing to a 200% growth in active users over two years by identifying and addressing critical market gaps.
Invited speaker at the 'Future of Product Tech' conference, presenting on 'Integrating Ethical AI into Product Design', sharing insights with over 500 industry professionals.
SMU Cox School of Business - Year 1993
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Sabre Corporation is a leading technology provider to the global travel industry. It offers a broad range of software solutions, data analytics, and mobile services to airlines, hoteliers, travel agencies, and other travel suppliers. Sabre's technology platform, including its Global Distribution System (GDS), is one of the largest in the world, facilitating the booking and sale of flights, hotel rooms, rental cars, and other travel products. The company aims to power the future of travel through innovative technology and solutions that drive efficiency and revenue for its customers.
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