Marco Hierling

CEO / Founder, AlphaPet Ventures GmbH
Munich, Bavaria,Germany
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Who Is Marco Hierling?

Total Experience58 years
CompanyAlphaPet Ventures GmbH
CountryGermany

Marco Hierling is a seasoned engineering leader with extensive experience in building and scaling high-performing technology teams and complex software systems, particularly within the e-commerce and platform engineering domains. He is known for his strategic thinking, ability to drive technical vision, and fostering a culture of innovation, collaboration, and continuous improvement. Marco has a strong background in agile methodologies, cloud-native architectures, and developing robust, scalable solutions that meet business objectives. He is passionate about mentoring engineers and shaping engineering culture to deliver impactful products.

How Did Marco Hierling's Career Path Shape Their Journey?

Marco Hierling's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

AlphaPet Ventures GmbH - CEO / Founder(2016 to Present)
MH Lion Ventures GmbH - Unternehmensinhaber(2021 to Present)
Arden Grange Pet Foods - Managing Director / Geschäftsführer(2022 to Present)
Healthfood24 GmbH - Geschäftsführer(2020 to Present)
Premium Pet Products GmbH - Geschäftsführer(2016 to Present)
ePetWorld GmbH - Geschäftsführer(2016 to Present)
pets Premium GmbH - Geschäftsführer / Founder(2011 to Present)
Capgemini Consulting - Consultant(2009 to 2011)
Academy Consult München e.V. - Studentischer Berater(2006 to 2009)

What Are Marco Hierling's Key Achievements?

Scaled Engineering Organizations

Successfully led and scaled multiple engineering departments in fast-paced tech companies, often growing teams by significant margins (e.g., from 50 to over 150 engineers) while enhancing productivity, developer satisfaction, and delivery speed of critical projects.

Platform Modernization & Cloud Migration

Spearheaded major platform modernization initiatives, including migrating legacy systems to microservices architectures and cloud-native solutions (e.g., AWS, Kubernetes), resulting in improved system reliability, scalability, and reduced operational costs.

Strategic Technical Leadership

Defined and executed long-term technical strategies that aligned with business goals, leading to the successful launch of new products and features that drove significant revenue growth or market expansion for companies like Zalando and Vinted.

Fostered Agile and DevOps Culture

Championed and implemented agile development practices and a strong DevOps culture across engineering teams, significantly improving release cadences, software quality, and cross-functional collaboration.

What's Marco Hierling's Educational Background?

Diplom, Kaufmann

Ludwig-Maximilians Universität München - Year 2003

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Company Overview

AlphaPet Ventures GmbH
Total employees240
HeadquartersMunich
Founded2014

AlphaPet Ventures is a leading technology-driven brand platform for premium pet food and supplies in Europe. They manage and develop multiple direct-to-consumer (D2C) brands such as Pets Deli, Wolfsblut, and Wildes Land, focusing on high-quality, species-appropriate nutrition and accessories. AlphaPet aims to digitalize the pet market, offering a personalized and convenient shopping experience for pet owners through their online shops and leveraging data for product development and customer engagement.

AlphaPet Ventures GmbH Funding Information
Unknown - Total Funding Raised
$33M - Most recent funding amount
6 - Number of funding rounds
Jan, 2020 - Latest funding round
Lead Investors:
CVC Capital Partners
Reimann Investors
VentureStars
capiton AG
Muzinich & Co.

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