Marci Miranda
Orlando, Florida,United States
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Marci Miranda is an insightful and empathetic Senior UX Researcher with over 12 years of experience dedicated to understanding user needs and translating them into actionable design strategies. She possesses a deep expertise in a wide range of qualitative and quantitative research methodologies, including usability testing, contextual inquiries, surveys, A/B testing, and ethnographic studies. Marci has a proven track record of leading research initiatives for complex digital products across various platforms (web, mobile, enterprise software) in fast-paced, agile environments. She is passionate about advocating for the user, fostering collaborative cross-functional relationships with design, product, and engineering teams, and mentoring junior researchers. Her work has directly contributed to enhanced user satisfaction, increased engagement, and the successful launch of user-centered products in the e-commerce, fintech, and SaaS industries.
Professional Summary
Marci Miranda's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for Flagship Mobile App Redesign
Directed a comprehensive 6-month foundational research project involving ethnographic studies, diary studies, and stakeholder interviews that uncovered critical user pain points and opportunities. The insights directly informed the redesign of a flagship mobile application, resulting in a 30% increase in user engagement and a 20% improvement in task completion rates post-launch.
Established and Scaled a User Research Repository
Pioneered and implemented a centralized user research repository, democratizing access to insights across the organization. This initiative improved the efficiency of the research process by 40% and ensured that product decisions were consistently grounded in user data. Trained over 50 team members on its effective use.
Published Paper on Inclusive Design Practices in UX
Authored an influential paper on 'Practical Approaches to Inclusive Design in Agile UX Workflows,' which was accepted and presented at a leading international HCI (Human-Computer Interaction) conference. The work has been cited in subsequent academic and industry publications, contributing to broader awareness of accessibility and inclusive design.
Mentor of the Year Award
Recognized with the 'Mentor of the Year' award for outstanding contributions to the growth and development of junior UX researchers within the organization, fostering a culture of continuous learning and support.
Educational Background
Bachelor of Arts (B.A.)
Columbia University
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Company Overview
10up10up is a full-service digital agency that crafts websites, apps, and tools for content creators, extending some of the biggest names in publishing, media, and business with world-class engineering and design. They specialize in open-source platforms like WordPress, helping clients achieve their digital goals through strategy, design, and development, ultimately making a better web.
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