Marci De Souza Enriquez
Austin, Texas,United States
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Marci De Souza Enriquez is a highly accomplished Senior Product Manager with over 12 years of experience specializing in SaaS and mobile application development. Based in Lisbon, Portugal, she has a proven track record of leading cross-functional teams to deliver innovative, user-centric products that drive business growth and customer satisfaction. Marci is passionate about leveraging data analytics and user research to inform product strategy and decision-making. She excels in agile environments, transforming complex problems into actionable roadmaps and fostering a collaborative team culture. Her expertise spans market analysis, product lifecycle management, UX/UI principles, and go-to-market strategies. Marci is also an advocate for diversity and inclusion in tech, often mentoring aspiring product managers.
Professional Summary
Marci De Souza Enriquez's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Launched Flagship Mobile App Achieving 1M+ Downloads
Led the end-to-end development and launch of a new flagship mobile application, overseeing product strategy, design, and engineering efforts. Achieved over 1 million downloads within the first six months and a 4.7-star average user rating.
Increased User Engagement by 35% for SaaS Platform
Championed a major redesign and feature enhancement initiative for a core SaaS product, resulting in a 35% increase in daily active users and a 20% uplift in key feature adoption through A/B testing and iterative improvements.
Product Innovation Award 2022
Received the company-wide 'Product Innovation Award' for conceptualizing and successfully pitching a new product line that addressed an untapped market segment, projected to generate an additional $2M in ARR.
Speaker at 'Tech Innovators Lisbon 2023'
Invited speaker at 'Tech Innovators Lisbon 2023', where she presented on 'The Future of User-Centric Design in AI-Powered Applications', sharing insights with industry peers.
Educational Background
Real Estate
Austin Community College - Year 2006
A.A., Business Administration
El Camino College - Year 1979
Diploma, College Prep
Hawthorne High School - Year 1975
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a comprehensive range of banking, investing, asset management, and other financial and risk management products and services. The company is committed to making financial lives better through the power of every connection, providing unmatched convenience in the United States and serving clients globally. It is a prominent player in wealth management, corporate and investment banking, and trading across a broad range of asset classes.
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