Marcel Marcondes

Global Chief Marketing Officer, AB InBev
New York, New York,United States
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Who Is Marcel Marcondes?

Total Experience27 years
CompanyAB InBev
CountryUnited States

Marcel Marcondes is the Global Chief Marketing Officer for AB InBev, leading a global portfolio of 500 brands. With nearly two decades at AB InBev, Marcel has focused on driving growth by connecting beer to people and culture. He leads a commercial team designed to drive organic growth with a brand building model focused on creating deep engagement with consumers. He leverages data and technology to deliver creative solutions that bring personalization at scale for consumers. Marcel approaches innovation with a consumer-centric mentality to expand beer occasions and provide consumers with balanced choice propositions.

Marcel Marcondes LinkedIn pageCompany Website

How Did Marcel Marcondes's Career Path Shape Their Journey?

Marcel Marcondes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

AB InBev - Global Chief Marketing Officer(2022 to Present)
Anheuser-Busch - Chief Marketing Officer(2017 to 2021)
Anheuser-Busch InBev - Global VP Corona & New Brands(2014 to 2016)
Anheuser-Busch InBev - Commercial Director and GM, World Cup Program(2012 to 2014)
Ambev - Marketing Director, Brahma & Antarctica(2009 to 2012)
Unilever - Brand Director, Dove(1998 to 2005)

What Are Marcel Marcondes's Key Achievements?

Cannes Lions Creative Marketer of the Year

Led AB InBev to become the first-ever consecutive two-time recipient of the Cannes Lions Creative Marketer of the Year in 2023.

Effie Global Index #1 in Marketing Effectiveness

AB InBev was recognized as the #1 company in Marketing Effectiveness by the Effie Global Index in 2024 – making it the first organization to hold the recognition three years in a row.

Kantar BrandZ Top Beer Brands

According to Kantar BrandZ, AB InBev currently holds 8 out of the top 10 most valuable beer brands in the world, with Corona as #1.

What's Marcel Marcondes's Educational Background?

Executive Education, AB-Inbev Advanced Innovation Program

Harvard Business School - Year 2016

Executive Education, AB-Inbev Advanced Marketing Program

Northwestern University - Kellogg School of Management - Year 2011

Master of Business Administration (MBA)

BSP - Business School São Paulo - Year 2005

Bachelor's degree, Marketing/Marketing Management, General

ESPM Escola Superior de Propaganda e Marketing - Year 1994

Buying Intent Signals for Marcel Marcondes

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Company Overview

AB InBev
Total employees150000
HeadquartersNew York
Founded2008

Anheuser-Busch InBev SA/NV (AB InBev) is a brewing company. It has a portfolio of over 500 beer brands. The company’s portfolio includes global brands such as Budweiser, Corona, and Stella Artois; multi-country brands including Beck’s, Hoegaarden, Leffe and Michelob Ultra; and local brands such as Aguila, Antarctica, Bud Light, Brahma, Cass, Castle, Castle Lite, Cristal, Harbin, Jupiler, Modelo Especial, Quilmes, Victoria, Sedrin, and Skol. AB InBev also produces and distributes soft drinks. It has operations in North America, Europe, the Middle East, Africa, Latin America, and Asia Pacific.

Company Website
AB InBev Stock Information
AB InBev, Inc. is listed on the Euronext Brussels under the ticker symbol ABI. The company went public on null

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