Manoj Thomas
Kollam, Kerala,India
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Manoj Thomas is a distinguished Professor of Marketing and the Senior Director of Cornell's Business of Food Initiative at the Samuel Curtis Johnson Graduate School of Management, Cornell University. His research primarily focuses on the psychology of pricing, consumer judgment, and decision-making. Professor Thomas is renowned for his work on how consumers perceive and react to numerical information, particularly prices, and how subtle psychological cues can significantly impact purchasing behavior. He explores topics like the left-digit effect, price precision, and the lay theories consumers use to make sense of marketing messages. His insights are valuable for businesses seeking to understand consumer behavior and optimize their marketing and pricing strategies. He is also a co-author of the book 'Why People (Don't) Buy: The Go and Stop Signals'.
Professional Summary
Manoj Thomas's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-author of 'Why People (Don't) Buy: The Go and Stop Signals'
Authored an influential book that delves into the psychological drivers behind consumer purchasing decisions, offering practical insights for marketers and businesses by explaining the 'go' signals that encourage buying and 'stop' signals that deter it.
Leading Researcher in Pricing Psychology and Consumer Behavior
Widely recognized for his significant contributions to understanding how consumers process numerical information, especially prices (e.g., the '9-ending prices' or 'left-digit effect'), and how these perceptions influence their judgments and choices.
Senior Director, Cornell Business of Food Initiative
Leads a key initiative at Cornell University aimed at advancing research, education, and outreach to address critical challenges and opportunities within the global food and beverage industry.
Recipient of Multiple Teaching Excellence Awards
Acknowledged for his outstanding contributions to student learning and dedication to teaching, having received awards such as the Stephen Russell Distinguished Teaching Award at Cornell.
Frequently Published in Top-Tier Academic Journals
His research work has been published in leading academic journals like the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, contributing significantly to the academic discourse in consumer behavior and marketing.
Educational Background
Master of Computer Applications - MCA, Computer and Information Sciences, General
Madurai Kamaraj University
Bachelor's degree, Mathematics
University of Kerala
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Company Overview
Federal BankFederal Bank Limited is a major Indian commercial bank headquartered in Aluva, Kerala. It offers a comprehensive suite of financial products and services to individuals, businesses, and non-resident Indians (NRIs). These include savings and current accounts, personal and business loans, credit cards, investment services, forex, and advanced digital banking solutions like FedMobile and FedNet. The bank is known for its customer-centric approach, technological innovation, and a strong network of branches and ATMs across India.
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