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Manish Taneja is a prominent entrepreneur and the Co-founder and Chief Executive Officer of Purplle.com, one of India's largest online marketplaces for beauty and personal care products. An alumnus of the prestigious Indian Institute of Technology (IIT), Delhi, and the Indian Institute of Management (IIM), Ahmedabad, Manish began his career in finance with roles at Lehman Brothers and Avendus Capital. He later transitioned into the tech industry before co-founding Purplle in 2012 with Rahul Dash and Suyash Katyayani. His vision was to create a data-driven, accessible beauty platform for the Indian masses, particularly catering to Tier 2 and Tier 3 cities. Under his leadership, Purplle has scaled exponentially, utilizing technology and AI to offer a personalized shopping experience and has successfully built a portfolio of private D2C brands.
Manish Taneja's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Purplle.com in 2012 and scaled it into a major e-commerce player. Under his leadership, Purplle achieved a valuation of $1.1 billion in June 2022, officially entering the coveted unicorn club.
Recognized in Fortune India's '40 Under 40' list for 2021, an accolade that celebrates the most influential young leaders who are shaping the future of business in the country.
Spearheaded key strategic acquisitions, including the prominent Indian premium cosmetics and skincare brand FACES CANADA and the skincare brand Good Vibes, significantly strengthening Purplle's market position and brand portfolio.
Successfully pioneered a business model focused on making beauty and personal care products accessible and affordable for consumers across India, particularly beyond the major metropolitan areas, thus democratizing the beauty industry.
CFA Institut - Year 2008
Indian Institute of Technology, Delhi - Year 2002
Modern Vidya Niketan Senior Secondary School - Year 1997
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Purplle.com is a leading Indian e-commerce platform specializing in beauty and personal care products. It offers a vast inventory of cosmetics, skincare, haircare, and wellness items from a multitude of domestic and international brands. Known for its value-driven pricing and a personalized shopping experience powered by technology, Purplle also develops its own private-label brands to cater to the diverse needs and aspirations of Indian consumers, making it a one-stop destination for beauty enthusiasts.
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