Malia Franco
Huntersville, North Carolina,United States
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Malia Franco is an accomplished UX Design Lead with 12 years of experience in crafting intuitive and engaging digital experiences across web and mobile platforms. She excels at translating complex user needs and business requirements into elegant, user-centered design solutions. Malia is proficient in the end-to-end design process, from user research and journey mapping to wireframing, prototyping, usability testing, and final visual design. She has a strong passion for accessibility and inclusive design principles, ensuring products are usable by the widest possible audience. Malia is a collaborative leader, adept at mentoring junior designers and working effectively with cross-functional teams including product managers, engineers, and marketers to deliver impactful products.
Professional Summary
Malia Franco's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign Lead for 'ConnectApp' User Onboarding
Led the complete overhaul of the user onboarding experience for a flagship mobile application, resulting in a 35% increase in successful user activations and a 20% reduction in early-stage churn within the first quarter post-launch.
Innovator Award for Accessibility Initiative
Championed and implemented a company-wide accessibility initiative, including new design guidelines and training, which significantly improved WCAG 2.1 AA compliance across all digital products and earned an internal 'Innovator Award'.
Speaker at 'Design Forward Conference 2022'
Presented a talk on 'The Ethics of AI in UX Design' to an audience of over 300 design professionals, contributing to industry discourse on responsible technology.
Established User Research Repository
Designed and launched a centralized user research repository, improving knowledge sharing and enabling data-driven design decisions across multiple product teams.
Educational Background
Digital Marketing
University of North Carolina at Chapel Hill - Year 2021
Bachelor of Science (B.S.), Recreation, Parks, & Tourism: Emphasis in Special Event Planning
San Francisco State University - Year 2008
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 57 million verified digital users.
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