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Magnus Larsson

President and CEO, Pricer
Stockholm County,Sweden
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Magnus Larsson's Overview

Total Experience27 years
CompanyPricer
CountrySweden

Magnus Larsson is a retired Swedish professional tennis player, renowned for his powerful serve and forehand. He reached a career-high singles ranking of World No. 10 in April 1995 and was a formidable opponent on the ATP Tour. Larsson was instrumental in Sweden's Davis Cup successes during the 1990s and is best remembered for winning the prestigious Grand Slam Cup in 1994, defeating Pete Sampras in the final. Throughout his career, he secured 7 ATP singles titles and 6 doubles titles, showcasing his versatility and skill on the court. After retiring, he has remained connected to tennis, occasionally participating in senior tour events and coaching.

Professional Summary

Magnus Larsson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Pricer - President and CEO (2022 to Present)
Pricer AB - VP Customer Operations (2019 to 2022)
Edgeware AB - Vice President Sales APAC & North America, VP Operations (2018 to 2019)
Nokia Siemens Networks - Head of Delivery, Nordic & Baltic sub-region (2012 to 2013)
Nokia - Country Services Manager, Sweden (2003 to 2005)
Sonera - Area Sales representative, Benelux (1997 to 1999)
Orange - Account Manager (1995 to 1997)

Notable Achievements

Grand Slam Cup Winner

Won the 1994 Grand Slam Cup, defeating the then World No. 1 Pete Sampras in a memorable final.

Davis Cup Champion

Was a key member of the Swedish Davis Cup teams that won the championship in 1994, 1997, and 1998.

ATP Tour Singles Titles

Captured 7 ATP Tour singles titles, including victories in Florence (1990), Copenhagen (1992), Zaragoza (1992), Toulouse (1994), and the Grand Slam Cup (1994).

Top 10 ATP Ranking

Achieved a career-high ATP singles ranking of World No. 10 on April 17, 1995.

ATP Tour Doubles Titles

Won 6 ATP Tour doubles titles, partnering with various players, highlighting his strong all-around game.

Educational Background

Bachelor of Science, Electrical and Electronics Engineering

KTH Royal Institute of Technology - Year 1989

Buying Intent Signals for Magnus Larsson

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Pricer
Total employees200
HeadquartersStockholm
Founded1991

Pricer is a global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. They specialize in electronic shelf labels (ESLs), digital signage, and related software and services for retailers worldwide, enabling dynamic price adjustments, product information display, and operational efficiencies like click & collect and optimized replenishment.

Pricer Stock Information
Pricer, Inc. is listed on the Nasdaq Stockholm under the ticker symbol PRIC B. The company went public on Not readily available in specified format (Listed in 1998)

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