Maggie Sullivan
Greater Boston,United States
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Find Maggie Sullivan’s PhoneMaggie Sullivan's Overview
Maggie Sullivan is a seasoned Senior UX Researcher with over a decade of experience dedicated to understanding user needs and translating them into actionable insights for product development. She excels in mixed-methods research, seamlessly blending qualitative interviews and usability testing with quantitative data analysis to drive user-centered design decisions. Maggie is passionate about creating intuitive and impactful digital experiences that solve real-world problems. She has a strong track record of collaborating with cross-functional teams including designers, product managers, and engineers to advocate for the user and ensure product success. Her expertise spans across various domains including SaaS, e-commerce, and mobile applications, always with a keen eye for accessibility and inclusive design principles.
Professional Summary
Maggie Sullivan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for Flagship Product Redesign
Spearheaded a comprehensive research initiative involving ethnographic studies and diary studies for a major product overhaul, resulting in a 30% improvement in user satisfaction scores post-launch.
Established Scalable User Research Operations
Developed and implemented new research processes, tools, and a participant recruitment panel, significantly increasing the efficiency and impact of the UX research team across the organization.
Published 'The Empathetic Interface' Article
Authored a well-received article on designing with empathy, featured in a leading UX industry publication, highlighting practical approaches to integrate emotional intelligence into the design process.
Mentorship Award for UX Community Contribution
Recognized for outstanding mentorship and contributions to the local UX community, actively guiding junior researchers and fostering a culture of learning and collaboration.
Educational Background
Masters of Science, Interactive Media
Quinnipiac University - Year 2010
Bachelors, Print Journalism
Quinnipiac University - Year 2002
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Company Overview
Informa TechTargetTechTarget, acquired by Informa PLC in early 2024 and now a core part of Informa Tech, is a global leader in B2B technology media and purchase intent-driven marketing and sales services. End-users, typically IT professionals and business technology buyers, utilize TechTarget's extensive network of specialized websites for expert content, research, and peer-to-peer collaboration to make informed technology purchasing decisions. For technology vendors, TechTarget provides data-driven marketing solutions, enabling them to identify and engage with active buyers, thereby improving their marketing ROI and sales pipeline.
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