Madison Matiak

Sales Director, StackAdapt
Atlanta Metropolitan Area,United States
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Who Is Madison Matiak?

Total Experience9 years
CompanyStackAdapt
CountryUnited States

Madison Matiak is an accomplished and dynamic marketing leader with extensive experience in product marketing, go-to-market strategy, and brand management, particularly within the technology sector. Currently leveraging her expertise at Microsoft, she has a strong track record of launching innovative products, driving customer acquisition, and building compelling narratives that resonate with diverse audiences. Madison is known for her strategic mindset, collaborative approach, and her passion for translating complex technical capabilities into clear customer benefits. She is adept at market analysis, competitive positioning, and crafting data-driven marketing campaigns that deliver measurable results.

Madison Matiak LinkedIn pageCompany Website

How Did Madison Matiak's Career Path Shape Their Journey?

Madison Matiak's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

StackAdapt - Sales Director(2023 to Present)
Ogury - Account Executive(2019 to 2020)
RhythmOne - Account Manager(2018 to 2019)
Zenith - Planner, Digital Investment(2018 to 2018)

What Are Madison Matiak's Key Achievements?

Successful Launch of AI-Powered Productivity Tools

Led the go-to-market strategy for a new suite of AI-driven features within a flagship Microsoft product, resulting in a 30% increase in feature adoption within the first six months and significantly enhanced user engagement.

Market Share Growth in Competitive Segment

Developed and executed a comprehensive marketing plan that contributed to a 15% growth in market share for a key product line in a highly competitive cloud services segment.

Revitalized Product Messaging Framework

Spearheaded a project to overhaul and modernize the product messaging for a mature enterprise software, leading to improved clarity in value proposition and a notable uptick in positive customer feedback and media sentiment.

Cross-Functional Leadership for Global Campaign

Successfully orchestrated a global marketing campaign across multiple regions and teams, aligning diverse stakeholders and exceeding lead generation targets by 20%.

What's Madison Matiak's Educational Background?

Bachelor of Science (BS), Organizational Communication, General

Kennesaw State University - Year 2011

Buying Intent Signals for Madison Matiak

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

StackAdapt
Total employees850
HeadquartersToronto
Founded2013

StackAdapt is a self-serve programmatic advertising platform used by brands and agencies to plan, execute, and manage data-driven digital advertising campaigns across various channels, including native, display, video, connected TV, audio, and in-game. It leverages AI and machine learning to optimize ad performance and reach target audiences effectively, positioning itself as a multi-channel Demand-Side Platform (DSP).

Company Website
StackAdapt Funding Information
Unknown - Total Funding Raised
$100M - Most recent funding amount
4 - Number of funding rounds
7 Sep, 2022 - Latest funding round
Lead Investors:
BDC Capital
Export Development Canada (EDC)
Teralys Capital
Vistara Growth
Kruger Collective

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