Madison Matiak
Atlanta Metropolitan Area,United States
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Madison Matiak is an accomplished and dynamic marketing leader with extensive experience in product marketing, go-to-market strategy, and brand management, particularly within the technology sector. Currently leveraging her expertise at Microsoft, she has a strong track record of launching innovative products, driving customer acquisition, and building compelling narratives that resonate with diverse audiences. Madison is known for her strategic mindset, collaborative approach, and her passion for translating complex technical capabilities into clear customer benefits. She is adept at market analysis, competitive positioning, and crafting data-driven marketing campaigns that deliver measurable results.
Professional Summary
Madison Matiak's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Successful Launch of AI-Powered Productivity Tools
Led the go-to-market strategy for a new suite of AI-driven features within a flagship Microsoft product, resulting in a 30% increase in feature adoption within the first six months and significantly enhanced user engagement.
Market Share Growth in Competitive Segment
Developed and executed a comprehensive marketing plan that contributed to a 15% growth in market share for a key product line in a highly competitive cloud services segment.
Revitalized Product Messaging Framework
Spearheaded a project to overhaul and modernize the product messaging for a mature enterprise software, leading to improved clarity in value proposition and a notable uptick in positive customer feedback and media sentiment.
Cross-Functional Leadership for Global Campaign
Successfully orchestrated a global marketing campaign across multiple regions and teams, aligning diverse stakeholders and exceeding lead generation targets by 20%.
Educational Background
Bachelor of Science (BS), Organizational Communication, General
Kennesaw State University - Year 2011
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Company Overview
StackAdaptStackAdapt is a self-serve programmatic advertising platform used by brands and agencies to plan, execute, and manage data-driven digital advertising campaigns across various channels, including native, display, video, connected TV, audio, and in-game. It leverages AI and machine learning to optimize ad performance and reach target audiences effectively, positioning itself as a multi-channel Demand-Side Platform (DSP).
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