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Maddy Cross
Denver, Colorado,United States
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Find Maddy Cross's PhoneWho Is Maddy Cross?
Maddy Cross is a seasoned B2B SaaS marketing leader with a strong history of driving pipeline growth and scaling demand generation programs. Currently the Director of Marketing at Paylocity, she leads acquisition marketing, overseeing paid media, SEO, and ABM strategies. Her expertise lies in crafting comprehensive marketing strategies that blend brand and performance to achieve measurable business outcomes. Maddy excels in growth-stage environments, emphasizing cross-functional collaboration and a test-and-learn approach to optimize campaign performance and support evolving business goals.
How Did Maddy Cross's Career Path Shape Their Journey?
Maddy Cross's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Maddy Cross's Key Achievements?
Built Acquisition Function at Paylocity
Built the Acquisition function focused on generating sales-ready net-new opportunities, owning paid media strategy and investment while overseeing an internal team and external agency. Focused on media planning and buying, paid search execution, brand awareness, lead generation, increasing MQL and SQL conversion rates, and ultimately - marketing-generated revenue.
Directed Global Advertising Strategy at Oracle
Defined the digital performance marketing strategy and led the rollout of a full-funnel, multi-million dollar media plan across four global regions for the Customer Experience and Advertising suite of products.
What's Maddy Cross's Educational Background?
Bachelor of Science, Kinesiology; Sport Communication, Telecommunications, Sport Marketing and Managment
Indiana University Bloomington - Year 2007
Masters, Sport Administration
University of Northern Colorado - Year 2011
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Company Overview
PaylocityPaylocity is a cloud-based human capital management (HCM) and payroll software provider. They offer solutions for payroll, human resources, talent management, and workforce management, primarily serving small and mid-sized businesses.
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