Lysa Varma
Vista, California,United States
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Lysa Varma is a highly accomplished Senior Product Manager with 12 years of experience specializing in B2B SaaS solutions and agile product development. She has a strong background in market research, user-centric design, and cross-functional team leadership, consistently delivering innovative products that meet both user needs and business objectives. Lysa is passionate about leveraging data analytics to inform product strategy and drive growth. She is known for her strategic thinking, exceptional communication skills, and her ability to foster collaborative environments that encourage innovation and high performance. Lysa has a proven track record of taking products from initial concept through to successful market launch and iteration.
Professional Summary
Lysa Varma's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Product Launch Excellence Award 2022
Recognized for leading the successful launch of a new enterprise analytics platform, exceeding initial adoption targets by 30% within the first quarter.
Keynote Speaker at ProductCon Berlin 2023
Invited to deliver a keynote presentation on 'The Future of AI in Product Management' to an audience of over 500 product professionals.
User Growth & Engagement Initiative
Spearheaded a user engagement initiative for a flagship SaaS product, resulting in a 25% increase in daily active users and a 15% reduction in churn rate over six months.
Certified Scrum Product Owner (CSPO)
Successfully obtained and maintains CSPO certification, demonstrating a deep understanding and practical application of Agile and Scrum methodologies in product development.
Educational Background
Communications, Advertising
California State University, Fullerton - Year 2005
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Company Overview
Simpli.fiSimpli.fi is a leading programmatic advertising platform and agency software provider. It enables advertisers and agencies to execute highly targeted and localized advertising campaigns across various digital channels, including CTV, mobile, display, video, and social. The platform is known for its unstructured data approach, allowing for granular targeting based on intent, behavior, and location, without relying on pre-packaged audience segments. This provides greater transparency and control over campaigns, helping users optimize ad spend and achieve better performance.
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