Lynn Woodall
Greater Birmingham, Alabama Area,United States
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Lynn Woodall is an accomplished Senior UX Designer and Researcher with over 15 years of experience in crafting intuitive and user-centered digital experiences. She excels in translating complex user needs and business requirements into elegant and effective design solutions. Lynn has a strong background in user research methodologies, interaction design, prototyping, and usability testing across various platforms including web, mobile, and SaaS products. She is passionate about advocating for the user and believes that great design stems from a deep understanding of human behavior and empathy. Lynn is a collaborative team player, adept at working within agile environments and mentoring junior designers.
Professional Summary
Lynn Woodall's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesigned E-commerce Checkout Flow, Increasing Conversion by 18%
Led the end-to-end redesign of a major e-commerce platform's checkout process, incorporating user feedback and A/B testing, which resulted in an 18% uplift in conversion rates and a significant reduction in cart abandonment.
Established User Research Practice for a Growing Startup
Pioneered and implemented a comprehensive user research framework at a Series B startup, integrating regular user testing and feedback loops into the product development lifecycle, leading to more data-driven design decisions.
Lead Designer for Award-Winning Mobile Application
Served as the lead UX/UI designer for a mobile application that received the 'App of the Year' award in its category for innovative design and exceptional user experience.
Published Author on UX Principles
Authored a well-received chapter in a collaborative book on 'Modern UX Principles for Emerging Technologies', sharing insights on designing for AI-powered interfaces.
Educational Background
Juris Doctor
Cumberland School of Law, Samford University - Year 1996
Bachelor of Arts - BA, Psychology
Auburn University - Year 1991
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Company Overview
SouthPoint BankSouthPoint Bank is a community bank headquartered in Birmingham, Alabama, providing a comprehensive range of banking products and services to individuals and businesses. It focuses on building strong customer relationships and supporting the local communities it serves through personalized financial solutions, including checking and savings accounts, loans, mortgages, treasury management, and robust online and mobile banking options. The bank emphasizes local decision-making and community involvement.
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