Lyn MacDougall is a seasoned and innovative User Experience (UX) Leader and Product Strategist with over fifteen years of experience in crafting intuitive, engaging, and human-centered digital products. She possesses a deep understanding of user research methodologies, interaction design principles, and usability testing, consistently translating complex user needs and business objectives into elegant and effective solutions. Lyn is passionate about building and mentoring high-performing design teams, fostering a collaborative culture, and driving product vision from conception through to launch and iteration. Her work spans various industries, including e-commerce, SaaS, and mobile applications, always with a focus on delivering measurable impact and exceptional user satisfaction.
Lyn MacDougall's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Directed the user experience strategy and design for a flagship mobile application that received the 'Best User Experience' award at the 2022 Mobile Innovation Awards. Oversaw user research, persona development, wireframing, prototyping, and usability testing, resulting in a 40% increase in user engagement and a 5-star app store rating.
Pioneered and implemented a comprehensive, multi-platform design system adopted by over 10 product teams globally. This initiative improved design consistency, accelerated development cycles by 30%, and significantly enhanced brand coherence across the company's digital portfolio.
Delivered a highly-rated keynote presentation at the International Design & Technology Conference (2023) on 'The Intersection of Ethical AI and Human-Centered Design,' influencing industry best practices and sparking dialogue among peers.
Founded and led a mentorship program within the organization that successfully guided over 50 junior designers, contributing to their career growth and fostering a strong internal design community. The program has been recognized for its impact on talent development.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
H&R Block is a global consumer tax services provider, offering a comprehensive range of tax preparation solutions including in-person services at retail offices, DIY online software, and desktop software. They also provide financial products and services, catering to individual taxpayers and small businesses, aiming to help clients manage their taxes and finances effectively.
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