Lyn Lorenzo
Littleton, Colorado,United States
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Lyn Lorenzo is a results-driven Senior Marketing Manager with over 12 years of experience in developing and executing comprehensive marketing strategies for B2B and B2C technology companies. She possesses a strong expertise in digital marketing, brand management, content creation, and market analysis. Lyn is adept at leading cross-functional teams to achieve ambitious growth targets, enhance brand visibility, and optimize customer acquisition funnels. She is passionate about leveraging data analytics to inform marketing decisions and deliver measurable ROI, consistently seeking innovative approaches to engage target audiences and build lasting customer relationships.
Professional Summary
Lyn Lorenzo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Global Rebranding Initiative
Successfully spearheaded a global rebranding initiative for a mid-sized SaaS company, resulting in a 30% increase in brand recognition scores and a 15% uplift in website conversion rates within 12 months.
Exceeded Lead Generation Targets by 40%
Developed and implemented an integrated digital marketing campaign (SEO, PPC, Content Marketing) that surpassed lead generation targets by 40% for three consecutive quarters, contributing directly to a 20% sales growth.
Marketing Team Expansion and Mentorship
Grew the marketing team from 3 to 8 members, fostering a collaborative and high-performance culture. Mentored junior marketers, with two team members promoted to managerial roles under her guidance.
Launched Award-Winning Content Hub
Conceptualized and launched an industry-focused content hub that won the 'Best B2B Content Marketing Project' award, attracting over 50,000 unique monthly visitors and significantly boosting organic search rankings.
Educational Background
Buying Intent Signals for Lyn Lorenzo
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Company Overview
TravelportTravelport is a global technology company that powers travel bookings for travel suppliers worldwide. It operates a business-to-business (B2B) travel platform, Travelport+, connecting travel agencies, travel management companies, and corporations with airlines, hotels, car rental companies, and other travel providers. Its platform facilitates searching, pricing, booking, and managing travel content, aiming to simplify the complex travel ecosystem for both buyers and sellers of travel.
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