Luisana Mendoza de Roccia

Co-Founder & President, Maisonette
New York, New York,United States
Find Luisana Mendoza de Roccia's Email
Find Luisana Mendoza de Roccia's Phone

Who Is Luisana Mendoza de Roccia?

Total Experience27 years
CompanyMaisonette
CountryUnited States

Luisana Mendoza de Roccia is a highly acclaimed Venezuelan entrepreneur, recognized as the Co-Founder and Chief Product Officer (CPO) of Yummy, which is widely regarded as Latin America's first 'SuperApp'. Launched initially in Venezuela during a challenging economic period, Yummy rapidly evolved from a food delivery service into a comprehensive platform offering ride-hailing, grocery and pharmacy delivery, event ticketing, and fintech solutions. Luisana has been a driving force behind Yummy's product strategy, user experience, and expansion into new markets and verticals. Her vision is centered on using technology to simplify daily life and create opportunities in emerging markets. She is known for her resilience, innovative thinking, and leadership in navigating the complexities of the Latin American tech landscape.

Luisana Mendoza de Roccia LinkedIn pageCompany Website

How Did Luisana Mendoza de Roccia's Career Path Shape Their Journey?

Luisana Mendoza de Roccia's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Maisonette - Co-Founder & President(2016 to Present)
Runway to Change, Runway to Green, Runway to Win - Co-Founder(2008 to 2013)
Vogue - Accessories Editor(2005 to 2008)

What Are Luisana Mendoza de Roccia's Key Achievements?

Co-Founder & CPO of Yummy

Co-founded Yummy in 2020, scaling it to become Latin America's pioneering super app, offering a wide range of on-demand services. As CPO, she leads product development, strategy, and innovation, significantly contributing to its rapid growth and market penetration in Venezuela and expansion to other LATAM countries.

Forbes 30 Under 30 - Social Impact (2023)

Recognized by Forbes on their prestigious '30 Under 30' list for Social Impact in 2023, highlighting her significant contributions to creating accessible digital services and economic opportunities through Yummy in Latin America.

MIT Innovator Under 35 LATAM (2022)

Named by MIT Technology Review as one of the Innovators Under 35 in Latin America for 2022. This award acknowledges her outstanding work in entrepreneurship and technological innovation, particularly for developing solutions tailored to the Latin American market.

Successful Fundraising for Yummy

Played a key role in securing substantial funding rounds for Yummy, including a $4M seed round, an $18M Series A round, and a $47M Series A extension. These investments have fueled Yummy's expansion and diversification of services.

Pioneering SuperApp in LATAM

Instrumental in establishing Yummy as the first SuperApp in Venezuela and a leading contender in Latin America, successfully adapting the model to local needs and challenges, thereby transforming the digital landscape of the region.

What's Luisana Mendoza de Roccia's Educational Background?

Degree Program

Georgetown University - Year 1999

Degree Program

Deerfield Academy

Degree Program

The Spence School

Buying Intent Signals for Luisana Mendoza de Roccia

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Maisonette
Total employees138
HeadquartersNew York
Founded2016

Maisonette is an online marketplace offering a curated selection of stylish and high-quality clothing, accessories, home décor, toys, and gear for babies and children. They aim to provide a one-stop-shop for parents seeking unique and well-designed products from various independent boutiques and established brands, simplifying the discovery and shopping process for children's goods.

Company Website
Maisonette Funding Information
Unknown - Total Funding Raised
$30M - Most recent funding amount
4 - Number of funding rounds
26 Jan, 2022 - Latest funding round
Lead Investors:
NEA (New Enterprise Associates)
GV (Google Ventures)
Thrive Capital
G Squared
Maniv Mobility
Sound Ventures

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Intent Signals

Buyer intent signals

CRM Enrichment

Contact Enrichment

Workflows and tasks

Workflows and tasks

Integrations

Integrations

Thousands of companies, including, are just a search away.