Luisana Mendoza de Roccia
New York, New York,United States
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Luisana Mendoza de Roccia is a highly acclaimed Venezuelan entrepreneur, recognized as the Co-Founder and Chief Product Officer (CPO) of Yummy, which is widely regarded as Latin America's first 'SuperApp'. Launched initially in Venezuela during a challenging economic period, Yummy rapidly evolved from a food delivery service into a comprehensive platform offering ride-hailing, grocery and pharmacy delivery, event ticketing, and fintech solutions. Luisana has been a driving force behind Yummy's product strategy, user experience, and expansion into new markets and verticals. Her vision is centered on using technology to simplify daily life and create opportunities in emerging markets. She is known for her resilience, innovative thinking, and leadership in navigating the complexities of the Latin American tech landscape.
Professional Summary
Luisana Mendoza de Roccia's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-Founder & CPO of Yummy
Co-founded Yummy in 2020, scaling it to become Latin America's pioneering super app, offering a wide range of on-demand services. As CPO, she leads product development, strategy, and innovation, significantly contributing to its rapid growth and market penetration in Venezuela and expansion to other LATAM countries.
Forbes 30 Under 30 - Social Impact (2023)
Recognized by Forbes on their prestigious '30 Under 30' list for Social Impact in 2023, highlighting her significant contributions to creating accessible digital services and economic opportunities through Yummy in Latin America.
MIT Innovator Under 35 LATAM (2022)
Named by MIT Technology Review as one of the Innovators Under 35 in Latin America for 2022. This award acknowledges her outstanding work in entrepreneurship and technological innovation, particularly for developing solutions tailored to the Latin American market.
Successful Fundraising for Yummy
Played a key role in securing substantial funding rounds for Yummy, including a $4M seed round, an $18M Series A round, and a $47M Series A extension. These investments have fueled Yummy's expansion and diversification of services.
Pioneering SuperApp in LATAM
Instrumental in establishing Yummy as the first SuperApp in Venezuela and a leading contender in Latin America, successfully adapting the model to local needs and challenges, thereby transforming the digital landscape of the region.
Educational Background
Georgetown University - Year 1999
Deerfield Academy
The Spence School
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Company Overview
MaisonetteMaisonette is an online marketplace offering a curated selection of stylish and high-quality clothing, accessories, home décor, toys, and gear for babies and children. They aim to provide a one-stop-shop for parents seeking unique and well-designed products from various independent boutiques and established brands, simplifying the discovery and shopping process for children's goods.
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