Lourdes Horne
Miami, Florida,United States
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Lourdes Horne is a seasoned digital strategist and marketing executive with over 15 years of experience shaping brand narratives and driving growth for tech-enabled businesses. She specializes in leveraging data analytics and emerging technologies to create compelling customer experiences and optimize marketing ROI. Lourdes is known for her visionary leadership, her ability to build and mentor high-performing teams, and her passion for innovation in the digital space. She has a strong background in B2B and B2C marketing, with a particular focus on SaaS products and e-commerce platforms. Lourdes is adept at translating complex market insights into actionable strategies that deliver measurable results and foster long-term customer loyalty.
Professional Summary
Lourdes Horne's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Marketing Campaign of the Year 2022
Led a cross-functional team to develop and execute a global marketing campaign for a new product launch, resulting in a 60% increase in qualified leads and a 40% growth in market share within the first year. The campaign was recognized for its innovative use of multi-channel engagement.
Digital Transformation Initiative Lead
Successfully spearheaded a company-wide digital transformation initiative, integrating new marketing automation tools and CRM systems, which improved operational efficiency by 35% and enhanced customer data accuracy.
Keynote Speaker at Tech Innovators Summit
Invited as a keynote speaker to share insights on 'The Future of AI in Personalized Marketing,' addressing an audience of over 1000 industry professionals and thought leaders.
Mentorship Program Founder
Established an internal mentorship program for aspiring marketing professionals, which has successfully guided over 50 individuals in their career development and contributed to a 20% increase in employee retention within the marketing department.
Educational Background
Bachelor of Applied Science (B.A.Sc.), Clothing, Textiles & Merchandising
Florida State University - Year 1990
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Company Overview
Winston RetailWinston Retail, an Advantage Solutions company, is a premier retail merchandising, brand ambassador, and staffing agency. They partner with leading brands and retailers to design and execute impactful in-store experiences, including visual merchandising, product demonstrations, assisted selling, and field team management. Their services aim to enhance brand presence, engage customers directly, and drive sales at the retail level across various sectors such as fashion, beauty, and consumer electronics.
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