Lori Macias
San Francisco, California,United States
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Lori Macias is a seasoned User Experience (UX) Research and Design Leader with over 18 years of experience in crafting intuitive, impactful, and human-centered digital products. She has a strong track record of building and mentoring high-performing UX teams, driving user-centric strategy, and integrating research insights into the core of product development. Lori is passionate about understanding user needs and behaviors to create solutions that are not only functional but also delightful and accessible. Her expertise spans across various domains including SaaS, e-commerce, and mobile applications, consistently advocating for the user to achieve business goals and foster innovation.
Professional Summary
Lori Macias's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled UX Research Practice at TechCorp Inc.
Successfully built and scaled the UX Research team from 2 to 15 researchers, establishing standardized research methodologies and significantly increasing the impact of user insights on product strategy, leading to a 20% improvement in user satisfaction scores.
Led Redesign of Flagship Product Platform
Spearheaded the end-to-end redesign of a major B2B SaaS platform, resulting in a 30% reduction in task completion times and a 25% increase in user engagement metrics within the first six months post-launch.
Published Author & Speaker on Inclusive Design
Authored several influential articles and presented at international conferences (e.g., UXPA International, Nielsen Norman Group UX Conference) on the importance of inclusive design principles and ethical AI in user experience.
Innovation Award for User-Centered AI Feature
Received an internal innovation award for leading the UX strategy and design of a novel AI-powered personalization feature that increased customer retention by 15%.
Educational Background
BA, Double Major - Economics / Psychology
University of California, Berkeley - Year 1991
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Company Overview
WonoloWonolo is an on-demand staffing platform that connects businesses needing temporary workers with pre-vetted individuals looking for flexible job opportunities. It primarily serves industries like warehousing, delivery, event staffing, merchandising, and general labor. For businesses, Wonolo offers a quick way to fill shifts and manage fluctuating labor demands. For workers (Wonoloers), it provides access to a variety of jobs with flexible schedules and transparent pay, all managed through a mobile app.
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