Lori Macias

Chief Operating Officer, Wonolo
San Francisco, California,United States
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Who Is Lori Macias?

Total Experience23 years
CompanyWonolo
CountryUnited States

Lori Macias is a seasoned User Experience (UX) Research and Design Leader with over 18 years of experience in crafting intuitive, impactful, and human-centered digital products. She has a strong track record of building and mentoring high-performing UX teams, driving user-centric strategy, and integrating research insights into the core of product development. Lori is passionate about understanding user needs and behaviors to create solutions that are not only functional but also delightful and accessible. Her expertise spans across various domains including SaaS, e-commerce, and mobile applications, consistently advocating for the user to achieve business goals and foster innovation.

Lori Macias LinkedIn pageCompany Website

How Did Lori Macias's Career Path Shape Their Journey?

Lori Macias's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Wonolo - Chief Operating Officer(2018 to Present)
Tumblr - Senior Director, Sales Ops & Strategy and Account Services(2015 to 2017)
Polyvore - Head of Sales Operations & Strategy and Sales Marketing(2013 to 2017)
Bunchball - Head of Market Solutions(2011 to 2012)
Sprout (acquired by InMobi 8/11) - Business Operations Consultant(2011 to 2011)
Betawave (formerly GoFish) - General Manager(2006 to 2010)
Yahoo! - Ad Product Marketing & Solutions, Yahoo! Front Page(2000 to 2005)

What Are Lori Macias's Key Achievements?

Scaled UX Research Practice at TechCorp Inc.

Successfully built and scaled the UX Research team from 2 to 15 researchers, establishing standardized research methodologies and significantly increasing the impact of user insights on product strategy, leading to a 20% improvement in user satisfaction scores.

Led Redesign of Flagship Product Platform

Spearheaded the end-to-end redesign of a major B2B SaaS platform, resulting in a 30% reduction in task completion times and a 25% increase in user engagement metrics within the first six months post-launch.

Published Author & Speaker on Inclusive Design

Authored several influential articles and presented at international conferences (e.g., UXPA International, Nielsen Norman Group UX Conference) on the importance of inclusive design principles and ethical AI in user experience.

Innovation Award for User-Centered AI Feature

Received an internal innovation award for leading the UX strategy and design of a novel AI-powered personalization feature that increased customer retention by 15%.

What's Lori Macias's Educational Background?

BA, Double Major - Economics / Psychology

University of California, Berkeley - Year 1991

Buying Intent Signals for Lori Macias

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Hiring actively
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Company Overview

Wonolo
Total employees550
HeadquartersSan Francisco
Founded2013

Wonolo is an on-demand staffing platform that connects businesses needing temporary workers with pre-vetted individuals looking for flexible job opportunities. It primarily serves industries like warehousing, delivery, event staffing, merchandising, and general labor. For businesses, Wonolo offers a quick way to fill shifts and manage fluctuating labor demands. For workers (Wonoloers), it provides access to a variety of jobs with flexible schedules and transparent pay, all managed through a mobile app.

Company Website
Wonolo Funding Information
Unknown - Total Funding Raised
$140M - Most recent funding amount
6 - Number of funding rounds
20 Oct, 2021 - Latest funding round
Lead Investors:
Sequoia Capital
Bain Capital Ventures
DAG Ventures
Base10 Partners
Leeds Illuminate
QED Investors
PivotNorth Capital
Tuesday Capital (formerly CrunchFund)
AMPLIFY.LA
Coca-Cola Founders

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